Charlotte Meentzen – Einblicke in ein Dresdner Naturkosmetik-Unternehmen der 30er und 40er Jahre

Abstract

In the early 1930s, the trained beautician Charlotte Meentzen founded a company in Dresden based on naturopathy with the three pillars of a cosmetics institute, production and school. The foundation, financed by her father Theodor Meentzen, a professional speaker and publicist as well as trade union and SPD member, took place at a time of upheaval that affected the prevailing image of women as well as economic and political conditions. Charlotte Meentzen and her sister Gertrud, who joined the company early on, belonged to a close circle of professional women who ventured into self-employment in an industry that was still controversial at the time. The essay focuses on Charlotte Meentzen as a person, the circumstances surrounding the founding of the company in terms of female entrepreneurship, the cosmetics industry in general and natural cosmetics in particular against the backdrop of the final years of the Weimar Republic and the Nazi era in the Saxon metropolis. At the time, Dresden was considered a stronghold of naturopathy and was proclaimed the «Stadt der Volksgesundheit» («City of Public Health») under the Nazi regime. Using (advertising) examples such as the guide published by Meentzen in 1941, «Heilkräfte im Dienste der Schönheit» («Healing powers in the service of beauty»), the actions of the company management between adaptation and self-assertion become clear. This applied not least to the years of reconstruction in the Soviet occupation zone and the GDR, whereby the sisters always remained true to their convictions regarding individual health and beauty on the basis of natural remedies.