THE IMPACT OF WORK PRESSURES ON JOB PERFORMANCE WITHIN THE MODIFIED ROLE OF INNOVATIVE E CAPABILITIES: APPLIED STUDY IN IRAQI UNIVERSITIES

Abstract

Purpose: The current study aimed to measure the impact of work pressure on the level of job performance in Iraqi universities within the framework of the enhancing role of innovative capabilities.   Design/Methodology/Approach: Relying on a random sample of (294) respondents from senior, middle and supervisory management employees from four Iraqi universities, 23.9% of the total study population.   Findings: The study found a low level of work stress in Iraqi universities & In return there is a high level of innovative capacity of those working in these universities, And a further increase in their level of job performance. In addition to the direct negative impact of work pressure on the level of job performance. This is in return for a direct positive effect of innovative ability on the level of job performance of employees in Iraqi universities. On the other hand, the coefficient of the interactive variable (innovative capacity × work pressure) was not statistically significant.   Research, Practical & Social Implications: Simply controlling innovative capabilities has reduced the negative impact of work pressures from large to small. While innovative capabilities will have a significant positive impact on job performance. This means that the mere availability of innovative capabilities among workers will allow them to exploit them to avoid work pressures and reduce their negative impact on them.   Originality/Value: This confirms the great practical importance of innovative capabilities in neutralizing the negative effects of work pressures on the job performance of employees in Iraqi universities. This gives a strong support for developing the theory and building policies to control work pressures by working to increase the innovative capabilities of workers.