Ms. Sridevi M, Dr. T. Sarathy, Ms. Padmashree P, Dr. S. Sathyakala
{"title":"Changing Pricing Strategies and Its Impact Towards Buying Behavior – An Empirical Study with Reference to Ott and E – Pharmacy Sectors","authors":"Ms. Sridevi M, Dr. T. Sarathy, Ms. Padmashree P, Dr. S. Sathyakala","doi":"10.52783/jier.v4i1.641","DOIUrl":null,"url":null,"abstract":"This study seeks to quantify how altering pricing methods affect consumer behavior in E - pharmacy and OTT industries. In Bangalore City a questionnaire was handed out and 600 responses or 79.8% of the total were returned. No statistically significant differences relating to demographic or socioeconomic characteristics were found, although the results did demonstrate a beneficial association between pricing methods and customer behavior.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"43 5","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Informatics Education and Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.52783/jier.v4i1.641","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This study seeks to quantify how altering pricing methods affect consumer behavior in E - pharmacy and OTT industries. In Bangalore City a questionnaire was handed out and 600 responses or 79.8% of the total were returned. No statistically significant differences relating to demographic or socioeconomic characteristics were found, although the results did demonstrate a beneficial association between pricing methods and customer behavior.
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