Management of an international company: Directions and principles of corporate social policy

Abstract

Aim. To identify the main directions and peculiarities of formation, development of modern corporate social policy (CSP) of leading international companies.Objectives. To characterize the priority directions and principles of CSR on management of an international company; to define the principles of corporate social responsibility of an international organization.Methods. The authors used empirical and analytical methods of research, analyzed the effective- ness of CSR, the level of development of intra-company labor relations on the example of the activities of Apple.Results. The social policy of an international firm is an important component of its business strategy, which allows it to strengthen its reputation and increase competitiveness in the global market. Intra-firm labor relations are one of the important elements of the social policy of the company of leading international corporations. They strive to create conditions for the maximum development of employees’ potential, providing them with equal opportunities and fair remuneration for labor.Conclusions. CSR initiatives have evolved today from a voluntary choice of individual companies into comprehensive strategies, mandatory rules at regional, national and international levels. Many international companies prefer to go beyond legal requirements and incorporate the idea of “doing good” into their business development models.