Christian A. Vukasovich, Cristina Negoita, Abou El-Makarim Aboueissa, Marko N. Kostic, Tamara Dejanovic-Vukasovich
{"title":"Health Canada Framing during the COVID-19 Vaccine Rollout: Effective or Not?","authors":"Christian A. Vukasovich, Cristina Negoita, Abou El-Makarim Aboueissa, Marko N. Kostic, Tamara Dejanovic-Vukasovich","doi":"10.3138/cjc-2022-0071","DOIUrl":null,"url":null,"abstract":"Background: Utilizing a constructionist frame analysis to identify key messages, this study investigates the impact of Health Canada news releases on print media coverage during the rollout of the COVID-19 vaccine. Analysis: The analysis focuses on seven frames related to the vaccination rollout: safety and efficacy, global accessibility, domestic accessibility, distribution logistics, distribution timeline, continued preventative measures, and vaccine mistrust. Conclusions and implications: The authors found missed opportunities for public health behaviour frames in Health Canada press releases, significant differences in the framing of the vaccine in press releases versus news reports, and the lack of an agenda-setting effect based on the proportion of frames carried over.","PeriodicalId":45663,"journal":{"name":"Canadian Journal of Communication","volume":null,"pages":null},"PeriodicalIF":0.8000,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Canadian Journal of Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3138/cjc-2022-0071","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
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Abstract
Background: Utilizing a constructionist frame analysis to identify key messages, this study investigates the impact of Health Canada news releases on print media coverage during the rollout of the COVID-19 vaccine. Analysis: The analysis focuses on seven frames related to the vaccination rollout: safety and efficacy, global accessibility, domestic accessibility, distribution logistics, distribution timeline, continued preventative measures, and vaccine mistrust. Conclusions and implications: The authors found missed opportunities for public health behaviour frames in Health Canada press releases, significant differences in the framing of the vaccine in press releases versus news reports, and the lack of an agenda-setting effect based on the proportion of frames carried over.
期刊介绍：
The objective of the Canadian Journal of Communication is to publish Canadian research and scholarship in the field of communication studies. In pursuing this objective, particular attention is paid to research that has a distinctive Canadian flavour by virtue of choice of topic or by drawing on the legacy of Canadian theory and research. The purview of the journal is the entire field of communication studies as practiced in Canada or with relevance to Canada. The Canadian Journal of Communication is a print and online quarterly. Back issues are accessible with a 12 month delay as Open Access with a CC-BY-NC-ND license. Access to the most recent year''s issues, including the current issue, requires a subscription. Subscribers now have access to all issues online from Volume 1, Issue 1 (1974) to the most recently published issue.
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