Hélène Cristini, Arch G. Woodside, Hannele Kauppinen-Räisänen
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引用次数: 0
Abstract
While prior research describes the transformation of luxury from a micro level with an individualistic focus to a macro level with a sustainable foundation, this study anticipates that a radical reconfiguration of individualistic-focused luxury and tourism to a meta level well-being perspective is necessary for nurturing a positive Anthropocene. Therefore, the study constructs the perspective that luxury and tourism can contribute to environmental and human well-being, which is transformative from an individualistic, dolce vita, luxury travel Zeitgeist (i.e., complementing Roth's tragedy, The Human Stain) to collective well-being that is authentic and holistically encompassing the entire ecosystem. The analyses here indicate that human attitudes, beliefs, and actions must change radically in configurations to embrace this meta-level luxury and tourism perspectives. The theoretical and practical reconfigurations include shifting from being selfish to generous, temporal to everlasting, exclusive to inclusive, hubris to humility, and linear to circular.
期刊介绍:
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.