The duality of reputation portability: Investigating the demand effect of imported ratings across online labor markets

IF 7.1 3区 管理学 Q1 BUSINESS Electronic Markets Pub Date : 2024-03-26 DOI:10.1007/s12525-024-00706-2
Diana Tran Nhat, Laura Thäter, Timm Teubner
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Abstract

Online labor platforms have been criticized for fueling precarious working conditions. Due to their platform-bound reputation systems, switching costs are prohibitively high and workers are locked-in to the platforms. One widely discussed approach to addressing this issue and improving workers’ position is the portability of reputational data. In this study, we conduct an online experiment with 239 participants to test the effect of introducing reputation portability and to study the demand effect of imported ratings. We find that the volume of imported ratings stimulates demand, although to a lower degree than onsite ratings. Specifically, the effect of imported ratings corresponds to about 35% of the effect of onsite ratings. The results imply the possibility of unintended cross-market demand concentration effects that especially favor workers with high rating volumes (“superstars”).

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声誉可移植性的双重性:调查进口评级在网络劳动力市场上的需求效应
在线劳务平台因助长不稳定的工作条件而饱受批评。由于其平台绑定的声誉系统,转换成本过高,工人被锁定在平台上。为解决这一问题并改善工人的处境,一种被广泛讨论的方法是声誉数据的可移植性。在本研究中,我们进行了一项有 239 人参与的在线实验,以检验引入声誉可移植性的效果,并研究导入评级的需求效应。我们发现,进口评级的数量会刺激需求,尽管其程度低于现场评级。具体而言,进口评级的效果相当于现场评级效果的 35%。这些结果表明,可能存在无意的跨市场需求集中效应,这种效应尤其有利于高评分的员工("超级明星")。
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来源期刊
Electronic Markets
Electronic Markets Multiple-
CiteScore
14.80
自引率
15.30%
发文量
85
期刊介绍: Electronic Markets (EM) stands as a premier academic journal providing a dynamic platform for research into various forms of networked business. Recognizing the pivotal role of information and communication technology (ICT), EM delves into how ICT transforms the interactions between organizations and customers across diverse domains such as social networks, electronic commerce, supply chain management, and customer relationship management. Electronic markets, in essence, encompass the realms of networked business where multiple suppliers and customers engage in economic transactions within single or multiple tiers of economic value chains. This broad concept encompasses various forms, including allocation platforms with dynamic price discovery mechanisms, fostering atomistic relationships. Notable examples originate from financial markets (e.g., CBOT, XETRA) and energy markets (e.g., EEX, ICE). Join us in exploring the multifaceted landscape of electronic markets and their transformative impact on business interactions and dynamics.
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