Unveiling the dynamics of social distancing intentions in India: a comprehensive analysis integrating health belief and planned behavior models

IF 2.2 Q3 MANAGEMENT Journal of Facilities Management Pub Date : 2024-03-29 DOI:10.1108/jfm-02-2023-0022
Anup Kumar
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Abstract

Purpose

The COVID-19 outbreak reached a critical stage when it became imperative for public health systems to act decisively and design potential behavioral operational strategies aimed at containing the pandemic. Isolation through social distancing played a key role in achieving this objective. This research study examines the factors affecting the intention of individuals toward social distancing in India.

Design/methodology/approach

A correlation study was conducted on residents from across Indian states (N = 499). Online questionnaires were floated, consisting of health belief model and theory of planned behavior model, with respect to social distancing behavior initially. Finally, structural equation modeling was used to test the hypotheses.

Findings

The results show that perceived susceptibility (PS), facilitating conditions (FC) and subjective norms are the major predictors of attitude toward social distancing, with the effect size of 0.277, 0.132 and 0.551, respectively. The result also confirms that the attitude toward social distancing, perceived usefulness of social distancing and subjective norms significantly predict the Intention of individuals to use social distancing with the effect size of 0.355, 0.197 and 0.385, respectively. The nonsignificant association of PS with social distancing intention (IN) (H1b) is rendering the fact that attitude (AT) mediates the relationship between PS and IN; similarly, the nonsignificant association of FC with IN (H5) renders the fact that AT mediates the relationship between FC and IN.

Practical implications

The results of the study are helpful to policymakers to handle operations management of nudges like social distancing.

Originality/value

The research is one of its kind that explores the behavioral aspects of handling social nudges through FC.

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揭示印度社会疏远意图的动态:结合健康信念和计划行为模型的综合分析
目的 COVID-19 的爆发已进入关键阶段,公共卫生系统必须采取果断行动,制定潜在的行为操作策略,以遏制疫情。在实现这一目标的过程中,通过拉开社会距离进行隔离起到了关键作用。本研究探讨了影响印度个人社会疏远意向的因素。设计/方法/途径对印度各邦居民(N = 499)进行了相关研究。最初,针对社会疏远行为发放了由健康信念模型和计划行为理论模型组成的在线问卷。结果表明,感知易感性(PS)、便利条件(FC)和主观规范是预测社会疏远态度的主要因素,其效应大小分别为 0.277、0.132 和 0.551。研究结果还证实,社会疏导态度、社会疏导有用性感知和主观规范能显著预测个体使用社会疏导的意向,其效应大小分别为 0.355、0.197 和 0.385。PS与社会疏远意向(IN)不显着相关(H1b),表明态度(AT)在PS与IN之间起中介作用;同样,FC与IN不显着相关(H5),表明AT在FC与IN之间起中介作用。
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来源期刊
CiteScore
4.30
自引率
15.80%
发文量
56
期刊介绍: Journal of Facilities Management is a strategic level journal for Heads of Facilities and Corporate Real Estate. Guided by its international and expert Editorial Board, Journal of Facilities Management publishes high-quality, authoritative, and detailed analysis, briefings and case studies on how facilities can and do play a vital part in helping deliver corporate strategy. This quarterly publication features contributions from leading practitioners and thinkers in the field of Facilities Management, from some of the leading companies, government institutions, and universities in the world. The journal features a combination of theoretical and practical articles, complemented by a wide range of case studies and regular features, identifying key implications for senior practitioners in Facilities Management.
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