Expatriate Cross-Cultural Adjustment: Role of Social Media

Abstract

Cross-cultural adjustment continues to be among the main challenges’ expatriates encounter in the foreign society. One promising tool which may influence expatriate adjustment is social media. A case study was undergone to highlight the role that social media plays in the journey of expatriates’ adjustment by analyzing the experience of an expatriate manager in the hospitality industry. The case revealed that the use of social media was an effective and helpful tool during the adjustment process in terms of learning the language, building and retaining social connections, easing and reducing culture shock, assimilate quickly, and performing better.