{"title":"THE INFLUENCE OF CULTURAL HERITAGE VALUES AND GASTRONOMY TOURISM ON CULTURAL IDENTITY IN PHUKET OLD TOWN, THAILAND","authors":"Thirachaya Chaigasem, Amarawadee Kumboon","doi":"10.30892/gtg.52104-1181","DOIUrl":null,"url":null,"abstract":"The present study sought to examine the influence of cultural heritage values and gastronomy tourism on cultural identity in Phuket Old Town, Thailand. The sample was 400 tourists chosen through accidental sampling; a questionnaire was distributed to them to collect the data. The results were analyzed through a statistical computer program that consists of factor analysis, exploratory factor analysis, confirmation factor analysis, and structural equation modeling. Research results in structural equation modeling show that there are two factors: cultural heritage value and gastronomy components, which will influence the cultural identities in Phuket Old Town, Thailand. The findings suggest that the final model can analyze to key activities four D’s of Design to be sustainability for the cultural heritage values and gastronomy tourism in Phuket Old Town.","PeriodicalId":38173,"journal":{"name":"Geojournal of Tourism and Geosites","volume":"41 7","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Geojournal of Tourism and Geosites","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30892/gtg.52104-1181","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
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Abstract
The present study sought to examine the influence of cultural heritage values and gastronomy tourism on cultural identity in Phuket Old Town, Thailand. The sample was 400 tourists chosen through accidental sampling; a questionnaire was distributed to them to collect the data. The results were analyzed through a statistical computer program that consists of factor analysis, exploratory factor analysis, confirmation factor analysis, and structural equation modeling. Research results in structural equation modeling show that there are two factors: cultural heritage value and gastronomy components, which will influence the cultural identities in Phuket Old Town, Thailand. The findings suggest that the final model can analyze to key activities four D’s of Design to be sustainability for the cultural heritage values and gastronomy tourism in Phuket Old Town.
期刊介绍：
GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.
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