Analysis of Social Networks as Forums for Political Debates in Tanzania: A Case of Chama Cha Mapinduzi and Chadema Tanzania Twitter Platforms

Abstract

The rise of social media platforms has transformed the way political debates are conducted in Tanzania. Among the social media platforms, Twitter is the most popular social network in Tanzania, and it has become an important tool for political communication and debates. Currently, political parties, including CCM and CHADEMA, have an active Twitter account, which they use to engage with their supporters and the general public. The paper presents part of the findings of the study on Assessment of Social Networks as Forums for Political Debates in Tanzania, A Case of Chama Cha Mapinduzi and Chadema Tanzania Twitter Platforms. This paper examines types of issues discussed on social media platforms, specifically focusing on Twitter accounts of Chadema Tanzania and Chama Cha Mapinduzi (CCM). It analyses the content of their posts, engagement levels, and the extent to which various issues are addressed. By studying these two prominent Tanzanian political parties, the paper aims to provide insights into the key political issues that garner attention and attraction on social media in the Tanzanian context. The paper uses Habermas’ theory of public sphere to analyse political discussions on the two Twitter accounts. The paper used the qualitative content analysis technique to explore the two Twitter accounts from January to March 2023. The study found that the two Twitter accounts have become a significant avenue for public discourse, enabling individuals to engage with political issues, express opinions, and connect with others. The discussions cover a wide range of topics, from local to global matters, and often include debates on policies, elections, governance, social justice, and more. The paper further found that there is freedom to obtain information that is not limited, and interaction in social media also encourages young voters to participate in political debates. The paper recommends that political parties invest more in social media to allow their members to engage in political discussions and debates to widen the horizon of democracy.