Research on the Compatibility of Oral Description Video Communication and Social Media

Zhouqile Chen, Tao Yang
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引用次数: 0

Abstract

With the rapid development of the Internet, people's emotional sustenance has gradually shifted from offline to online. The communication channels and effects of social media have also received widespread attention from scholars and audiences because of the increased uncertainty and mobility of the audience, showing characteristics such as "neo-tribalization". At the same time, the dissemination of oral description images has also become one of the hot issues in the field of oral history research. This article attempts to analyze the promotion and application of oral description images and the development strategies and significance of social media compatibility from the perspective of social media and oral description image dissemination.
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口头描述视频交流与社交媒体的兼容性研究
随着互联网的快速发展,人们的情感寄托逐渐从线下转向线上。由于受众的不确定性和流动性增强,社交媒体的传播渠道和传播效果也受到学者和受众的广泛关注,呈现出 "新部落化 "等特征。与此同时,口述影像的传播也成为口述历史研究领域的热点问题之一。本文试图从社交媒体与口述影像传播的角度,分析口述影像的推广与应用,以及社交媒体兼容的发展策略与意义。
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