{"title":"The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton","authors":"B. Wooliscroft","doi":"10.1177/02761467241244538","DOIUrl":null,"url":null,"abstract":"Roger Layton (1934–2021) spent his career investigating (macro)marketing systems. He left macromarketing a canon of research on the development of provisioning systems that will serve as the foundation for many scholars to come. The following commentaries and papers honour Roger Layton with a special issue of the Journal of Macromarketing on the Evolution and Investigation of Markets, Macromarketing and Systems.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":null,"pages":null},"PeriodicalIF":3.7000,"publicationDate":"2024-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Macromarketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/02761467241244538","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Roger Layton (1934–2021) spent his career investigating (macro)marketing systems. He left macromarketing a canon of research on the development of provisioning systems that will serve as the foundation for many scholars to come. The following commentaries and papers honour Roger Layton with a special issue of the Journal of Macromarketing on the Evolution and Investigation of Markets, Macromarketing and Systems.
罗杰-雷顿（1934-2021 年）的职业生涯一直在研究（宏观）营销系统。他为宏观营销学留下了一部关于供给系统发展的研究典籍，为后来的许多学者奠定了基础。为纪念罗杰-雷顿，《宏观营销期刊》（Journal of Macromarketing）出版了一期关于市场、宏观营销和系统的演变与研究的特刊，刊载了以下评论和论文。
期刊介绍：
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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