Go digital MSMEs training to support women's empowerment program on Laiya Island, South Sulawesi

Abstract

This community service activity aims to provide knowledge about the benefits of the digitalization program and the importance of empowering women to achieve gender equality and to improve people's skills in using digital systems by utilizing marine products by making and processing fish balls and learning how to package them.  Community service activities were carried out on Laiya Island, Pangkep Regency, South Sulawesi Province, Indonesia from March to June 2023. This activity is divided into two stages. The first stage is digital marketing outreach and women's empowerment. At this stage, the proposing team provided material about the importance of empowering women, especially in processing marine products. We also explained the importance of empowering MSMEs by involving women on the island. In the second stage, we conducted training on the use of marine products, especially fish, as the main livelihood on this island. We teach participants how to process and package fish balls and market them online. One of the market attractions lies in digital packaging and marketing. Participants who take part in this activity generally understand how to make packaging in a simple way. At this level, participants are able to explain the importance of women's empowerment programs in supporting the improvement of community or family welfare. The results of the service increase participants' understanding and skills in online social media at the basic stage.