Does displaying one's IP location influence users' privacy behavior on social media? Evidence from China's Weibo

IF 5.9 2区 管理学 Q1 COMMUNICATION Telecommunications Policy Pub Date : 2024-03-28 DOI:10.1016/j.telpol.2024.102759
Yu-li Liu , Yanfei Wu , Changyan Li , Chuling Song , Wen-yi Hsu
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Abstract

Internet protocol (IP) addresses are significant information that can reveal users' locations. However, users may not be aware of it since IP-related information is rarely displayed on social media around the globe. In March 2022, China unexpectedly implemented a regulation that compulsorily displays users' IP locations on a wide range of social media platforms such as Weibo. To explore how users perceive the new function and potential consequences of such policies, this study adopts a qualitative approach by applying privacy calculus theory to examine the factors that influence users’ privacy behavior in this context. The results suggest that users hold different privacy perceptions regarding IP location display. Moreover, the perceived costs for many users outweigh the benefits associated with IP location display, leading them to reduce their self-disclosure and prompting the adoption of privacy management strategies on Weibo.

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显示个人 IP 位置是否会影响用户在社交媒体上的隐私行为?来自中国微博的证据
互联网协议(IP)地址是可以显示用户位置的重要信息。然而,由于 IP 相关信息很少在全球社交媒体上显示,用户可能并不知晓。2022 年 3 月,中国出人意料地实施了一项规定,在微博等众多社交媒体平台上强制显示用户的 IP 位置。为了探究用户如何看待此类政策的新功能和潜在后果,本研究采用定性方法,运用隐私微积分理论来研究在此背景下影响用户隐私行为的因素。研究结果表明,用户对 IP 位置显示持有不同的隐私观念。此外,许多用户认为 IP 位置显示的成本大于收益,这导致他们减少自我披露,并促使微博采取隐私管理策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Telecommunications Policy
Telecommunications Policy 工程技术-电信学
CiteScore
10.80
自引率
12.50%
发文量
122
审稿时长
38 days
期刊介绍: Telecommunications Policy is concerned with the impact of digitalization in the economy and society. The journal is multidisciplinary, encompassing conceptual, theoretical and empirical studies, quantitative as well as qualitative. The scope includes policy, regulation, and governance; big data, artificial intelligence and data science; new and traditional sectors encompassing new media and the platform economy; management, entrepreneurship, innovation and use. Contributions may explore these topics at national, regional and international levels, including issues confronting both developed and developing countries. The papers accepted by the journal meet high standards of analytical rigor and policy relevance.
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