Green Banking: Awareness of Customers in Environmental Protection

Abstract

the main problems across the world to-day are environmental changes and protection and management of natural resources. Environmental change causes a number of interconnected environmental problems, including deforestation, poor air quality, climate change, and biodiversity loss. Climate change is the most complex of the aforementioned issues. Efforts are being made around the world to quantify and reduce the risks of environmental change. Numerous nations across the globe have pledged to lessen the effects of climate change. It is the responsibility of each and every one of us to work in this direction in order to minimize climate change. Every organization across the world is highly interested to make their business as green to face climate change and contribute towards sustainable development. By taking on the role of advocates for sustainability, banks may play a vital role in preserving sustainability. The corporate community's traditional bottom line approach of profit is sometimes replaced with a triple bottom line approach, which emphasizes the three Ps: people, planet, and profit, as a result of sustainable development. The present study aims to study Green Banking in depth and awareness of the clients regarding green banking concept adopted in Tiruchirappalli City. In terms of development, SBI is a model for all the steps a bank may take to overcome the problems brought up by green banking.