Two-Stage Information Spreading Evolution on the Control Role of Announcements

Abstract

Modern social media networks have become an important platform for information competition among countries, regions, companies, and other parties. This article utilizes the research method of spread dynamics to investigate the influence of the control role of announcements in social networks on the spreading process. This article distinguishes two spreading phases using the authentication intervention as a boundary: the unconfirmed spreading phase and the confirmed spreading phase. Based on the actual rules of spreading in online social networks, two kinds of verification results are defined: true information and false information. The two-stage information spreading dynamics model is developed to analyze the changes in spreading effects due to different validation results. The impact of the intervention time on the overall spread process is analyzed by combining important control factors such as response cost and time sensitivity. The validity of the model is verified by comparing the model simulation results with real cases and the adaptive capacity experiments. This work is analyzed and visualized from multiple perspectives, providing more quantitative results. The research content will provide a scientific basis for the intervention behavior of information management control by relevant departments or authorities.