Diseminasi Informasi Program Kerja Pemerintah Kota Bekasi Melalui Radio

V. Oktaviani, Tatik Yuniarti
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Abstract

Radio is a mass media that can be used to disseminate information. Nielsen Radio Audience Measurement noted that in the third quarter of 2017, 57% of the total radio listeners came from generation Z and millennials. This made the Bekasi City government collaborate with the local radio media to spread information related to the Bekasi City government's work program. The study was conducted to determine the information dissemination of Bekasi City government work programs via radio. The research method uses descriptive qualitative. The results showed that the dissemination of information on the Bekasi City government work program in order to realize development in Bekasi City was divided into four elements. First, sources in the dissemination of information on the work program of the Bekasi City government are delivered directly by speakers in accordance with their field expertise. Second, the delivery of messages is done through radio talkshows relating to the vision and mission of the City of Bekasi. Third, the Bekasi City government disseminates information on the Bekasi City government work program through local radio media in Bekasi City, namely Dakta, Elgangga and Gaya radio by interactively opening via Phone, SMS, Whatsapp, Fanpage and Twitter to get responses from the community related to information dissemination and the development of Bekasi City government work programs. Fourth, the Bekasi City community as the recipient of the message during the talkshow can directly deliver criticisms and suggestions related to the work program of the Bekasi City government in accordance with communication skills, attitudes, knowledge, social and cultural systems that affect the Bekasi City community in receiving messages.
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通过电台传播勿加泗市政府工作计划信息
广播是一种可以用来传播信息的大众媒体。尼尔森广播受众测量公司(Nielsen Radio Audience Measurement)指出,2017 年第三季度,57% 的广播听众来自 Z 世代和千禧一代。这使得勿加泗市政府与当地广播媒体合作,传播与勿加泗市政府工作计划相关的信息。本研究旨在确定勿加泗市政府工作计划通过广播进行信息传播的情况。研究方法采用描述性定性。结果显示,为实现勿加泗市的发展,勿加泗市政府工作计划的信息传播分为四个要素。首先,在传播勿加泗市政府工作计划的信息时,信息来源是由发言人根据其专业领域直接传递的。第二,通过与勿加泗市政府的愿景和使命相关的广播谈话节目来传递信息。第三,勿加泗市政府通过勿加泗市的当地广播媒体,即 Dakta、Elgangga 和 Gaya 广播电台,以电话、短信、Whatsapp、Fanpage 和 Twitter 等互动方式传播勿加泗市政府工作计划的信息,以获得社区对信息传播和勿加泗市政府工作计划发展的回应。第四,勿加泗市社区作为访谈节目的信息接收者,可以根据影响勿加泗市社区接收信息的沟通技巧、态度、知识、社会和文化体系,直接提出与勿加泗市政府工作计划相关的批评和建议。
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