Pub Date : 2024-03-16DOI: 10.53990/interpretasi.v3i1.244
Diah Widiargun, Prisca Dwi Puspa K, E. Wulandari, Abdul Rafi J, Isniyunisyafna Diah Delima
Crises that hit a company always come unplanned. Therefore a company must have competent public relations practitioners. Which if there is a crisis the company will be ready to handle and resolve it as well as crisis prevention measures for the company. In this study, the authors used qualitative research methods with descriptive research types. This type of descriptive research is research that uses methods by describing a result of the research. The aim is to provide an explanation, and validation of the phenomena that occur in the field. To overcome a crisis and issue that must be done by a PR in a company is to introduce and validate a penetration in the design and practice of corporate management with the aim to at least manage corporate public issues as well or even better than the traditional management of operations that only think about profit. just. Issues management is applied both opportunistically and offensively, evolving from being a reactive crisis prevention tool to maintaining a strategic management discipline. Attention from stakeholders and other interested public- advocacy organizations, non-governmental organizations, government departments and agencies, news media and opinion leaders is bringing these issues onto the public agenda. Issues management strategies and tactics have long been tools of organized labour, governments and even activists, not just corporations.
{"title":"PERAN PUBLIK RELATIONS DALAM ISU DAN KRISIS PT. PERTAMINA (PERSERO)","authors":"Diah Widiargun, Prisca Dwi Puspa K, E. Wulandari, Abdul Rafi J, Isniyunisyafna Diah Delima","doi":"10.53990/interpretasi.v3i1.244","DOIUrl":"https://doi.org/10.53990/interpretasi.v3i1.244","url":null,"abstract":"Crises that hit a company always come unplanned. Therefore a company must have competent public relations practitioners. Which if there is a crisis the company will be ready to handle and resolve it as well as crisis prevention measures for the company. In this study, the authors used qualitative research methods with descriptive research types. This type of descriptive research is research that uses methods by describing a result of the research. The aim is to provide an explanation, and validation of the phenomena that occur in the field. To overcome a crisis and issue that must be done by a PR in a company is to introduce and validate a penetration in the design and practice of corporate management with the aim to at least manage corporate public issues as well or even better than the traditional management of operations that only think about profit. just. Issues management is applied both opportunistically and offensively, evolving from being a reactive crisis prevention tool to maintaining a strategic management discipline. Attention from stakeholders and other interested public- advocacy organizations, non-governmental organizations, government departments and agencies, news media and opinion leaders is bringing these issues onto the public agenda. Issues management strategies and tactics have long been tools of organized labour, governments and even activists, not just corporations.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":"91 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140283714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-16DOI: 10.53990/interpretasi.v3i1.242
Nursitawati Nursitawati, A. Suseno
This study, entitled “Analysis of Jokowi's news framing, asked for criticism in the online media Times Indonesia and Tempo.co.”. The purpose of this study is to find out how Times Indonesia and Tempo.co framed Jokowi's news coverage asking for criticism. This study analyzes 4 news units, consisting of 2 news units from Times Indonesia and 2 news units from Tempo.co. In this study, researchers use framing theory where this theory assumes that frames are the way the media and media gatekeepers regulate the presentation of an event and the issues they cover, especially researchers using the framing theory proposed by Zhongdang Pan and Kosicki. The paradigm used in this research is constructivism with qualitative research methods. The results of this study indicate that the two media have very different and even opposite frames. Like Times Indonesia in reporting on Jokowi asking to be criticized, Times Indonesia tending to be less objective in this report, Times Indonesia going too far to heed Jokowi's policies without looking at other aspects that are also related to Jokowi asking for criticism, in contrast to Times Indonesia, Tempo.co in reporting Jokowi asking for criticism tends to try to maintain objectivity but is still embellished with a tendency to accuse Jokowi of being a paradox, but the information provided by Tempo.co is closer to the actual reality.
{"title":"ANALISIS FRAMING PEMBERITAAN JOKOWI MINTA DIKRITIK DI MEDIA ONLINE TIMES INDONESIA DAN TEMPO.CO (ANALISIS FRAMING BERITA TIMES INDONESIA DAN TEMPO.CO PERIODE FEBRUARI 2023)","authors":"Nursitawati Nursitawati, A. Suseno","doi":"10.53990/interpretasi.v3i1.242","DOIUrl":"https://doi.org/10.53990/interpretasi.v3i1.242","url":null,"abstract":"This study, entitled “Analysis of Jokowi's news framing, asked for criticism in the online media Times Indonesia and Tempo.co.”. The purpose of this study is to find out how Times Indonesia and Tempo.co framed Jokowi's news coverage asking for criticism. This study analyzes 4 news units, consisting of 2 news units from Times Indonesia and 2 news units from Tempo.co. In this study, researchers use framing theory where this theory assumes that frames are the way the media and media gatekeepers regulate the presentation of an event and the issues they cover, especially researchers using the framing theory proposed by Zhongdang Pan and Kosicki. The paradigm used in this research is constructivism with qualitative research methods. The results of this study indicate that the two media have very different and even opposite frames. Like Times Indonesia in reporting on Jokowi asking to be criticized, Times Indonesia tending to be less objective in this report, Times Indonesia going too far to heed Jokowi's policies without looking at other aspects that are also related to Jokowi asking for criticism, in contrast to Times Indonesia, Tempo.co in reporting Jokowi asking for criticism tends to try to maintain objectivity but is still embellished with a tendency to accuse Jokowi of being a paradox, but the information provided by Tempo.co is closer to the actual reality.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":"52 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140283709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-16DOI: 10.53990/interpretasi.v3i1.239
Imam Hidayah, Fajar Harits Santoso, A. Sugeng
Pandemic has resulted many changes, Virtual world had become massively growing. Every aspects of life become more virtual and less physical. Most of organizations and company are having no different in phasing virtual era, they have to be moved their working space from the office to from home or even from everywhere. A team coordination and leadership inside it, is also shifted to be more challenging because of less physical meeting. The authors try to elaborates about leadership in virtual world era, when every physical meeting is limited. Is there any different from the previous era? And is there any certain expectations of the employees about their leader. Qualitative method through several times deep interview towards five interviewees is being used by the writers to get a picture towards the specific issue related on leadership in virtual era. After collecting the data, the writer will give an explanative description about the interview results. In this article, the author found transformational theories aspect such as idealist influence, motivational inspiration, intellectual stimulation and individual consideration are needed for some employees to enhance their quality of work.
{"title":"KEPEMIMPINAN DALAM ORGANISASI DI ERA DUNIA VIRTUAL","authors":"Imam Hidayah, Fajar Harits Santoso, A. Sugeng","doi":"10.53990/interpretasi.v3i1.239","DOIUrl":"https://doi.org/10.53990/interpretasi.v3i1.239","url":null,"abstract":"Pandemic has resulted many changes, Virtual world had become massively growing. Every aspects of life become more virtual and less physical. Most of organizations and company are having no different in phasing virtual era, they have to be moved their working space from the office to from home or even from everywhere. A team coordination and leadership inside it, is also shifted to be more challenging because of less physical meeting. The authors try to elaborates about leadership in virtual world era, when every physical meeting is limited. Is there any different from the previous era? And is there any certain expectations of the employees about their leader. Qualitative method through several times deep interview towards five interviewees is being used by the writers to get a picture towards the specific issue related on leadership in virtual era. After collecting the data, the writer will give an explanative description about the interview results. In this article, the author found transformational theories aspect such as idealist influence, motivational inspiration, intellectual stimulation and individual consideration are needed for some employees to enhance their quality of work.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":" 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140391159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The communication between parents and their childern can be affected to their behavior, especially to the childern in the youth age. Verbal communication between parents and their childern often do not achieve the desired goal, and one of the verbal communication used is satire. Satire is a figurative language style that does not show its true meaning. This study focuses on parental communication of satire that affects changes in children's behavior. This research uses quantitative methods, which is 54,2% respondent are women 45,8% are men, respondents are young man at age 19-24 th, in Taman Alamanda Block F. A total of 59 samples were used from the results of calculations through the method probability sampling, with technique simple random sampling. Measuring instrumet were used is Statistical Program for Social Science(SPSS) ver 25 with a reliability 0,85., such as the results of the determination test which showed that 18,8% verbal communication of parental satire has influence on children, as well as the results of hypothesis testing stating that thitung>ttabel, (3,628 > 2,002) which is Ho rejected, H1 accepted and the results of the significance test of 0.001 is smaller than the value of alpha (a) 0.05, which means that there is an influence of verbal communication in satire on behavior change over.
{"title":"PENGARUH KOMUNIKASI VERBAL BERBENTUK SINDIRAN ORANG TUA TERHADAP PERUBAHAN PERILAKU PEMUDA DI PERUMAHAN TAMAN ALAMANDA KABUPATEN BEKASI","authors":"Reni Novia, Amelia Adiska Putri Amelia Adiska Putri","doi":"10.53990/interpretasi.v3i1.240","DOIUrl":"https://doi.org/10.53990/interpretasi.v3i1.240","url":null,"abstract":"The communication between parents and their childern can be affected to their behavior, especially to the childern in the youth age. Verbal communication between parents and their childern often do not achieve the desired goal, and one of the verbal communication used is satire. Satire is a figurative language style that does not show its true meaning. This study focuses on parental communication of satire that affects changes in children's behavior. This research uses quantitative methods, which is 54,2% respondent are women 45,8% are men, respondents are young man at age 19-24 th, in Taman Alamanda Block F. A total of 59 samples were used from the results of calculations through the method probability sampling, with technique simple random sampling. Measuring instrumet were used is Statistical Program for Social Science(SPSS) ver 25 with a reliability 0,85., such as the results of the determination test which showed that 18,8% verbal communication of parental satire has influence on children, as well as the results of hypothesis testing stating that thitung>ttabel, (3,628 > 2,002) which is Ho rejected, H1 accepted and the results of the significance test of 0.001 is smaller than the value of alpha (a) 0.05, which means that there is an influence of verbal communication in satire on behavior change over.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":" 40","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140391240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.53990/interpretasi.v4i1.154
Aina Kusumawati Sagual Putri, Mochammad Mirza, Ari Suseno, Alamsyah
This research examines the public relations strategy of PERUMDAM TKR Tangerang Regency in handling customer complaints and improving service. A fast and precise strategy is needed to handle customer complaints. The purpose of this research is to find out the strategies used by PERUMDAM TKR Tangerang Regency public relations in handling customer complaints. This research uses a descriptive qualitative approach, meaning it provides a thorough and in-depth explanation of the subject matter discussed. Data shows that public relations must understand their primary role in handling customer complaints. This includes handling customer technical and administrative complaints. A public relations strategy is needed to handle customer complaints more efficiently. The results of this research are 1. Public Relations has strategic stages in handling customer complaints, 2. Public Relations does not only handle complaints, but provides company information to customers via social media, 3. Public Relations carries out good two-way communication, 4. The percentage of PR services increases every year, 5. The obstacle in handling customer complaints is that we cannot directly process complaints that go to the PR department.
{"title":"STRATEGI HUMAS PERUMDAM TIRTA KERTA RAHARJA KABUPATEN TANGERANG DALAM MENANGANI KELUHAN PELANGGAN","authors":"Aina Kusumawati Sagual Putri, Mochammad Mirza, Ari Suseno, Alamsyah","doi":"10.53990/interpretasi.v4i1.154","DOIUrl":"https://doi.org/10.53990/interpretasi.v4i1.154","url":null,"abstract":"This research examines the public relations strategy of PERUMDAM TKR Tangerang Regency in handling customer complaints and improving service. A fast and precise strategy is needed to handle customer complaints. The purpose of this research is to find out the strategies used by PERUMDAM TKR Tangerang Regency public relations in handling customer complaints. This research uses a descriptive qualitative approach, meaning it provides a thorough and in-depth explanation of the subject matter discussed. Data shows that public relations must understand their primary role in handling customer complaints. This includes handling customer technical and administrative complaints. A public relations strategy is needed to handle customer complaints more efficiently. The results of this research are 1. Public Relations has strategic stages in handling customer complaints, 2. Public Relations does not only handle complaints, but provides company information to customers via social media, 3. Public Relations carries out good two-way communication, 4. The percentage of PR services increases every year, 5. The obstacle in handling customer complaints is that we cannot directly process complaints that go to the PR department.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":"7 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140419967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.53990/interpretasi.v4i1.148
Rika Apriyanti, Budi Suswanto
TikTok application is currently very popular and has a pretty good influence as a place to express yourself. The TikTok application can be used to sharpen creative minds when viewing interesting content. Therefore the research is interested in discussing this matter further. This research is discussed using the theory of new media or new media. This study uses a quantitative method with a positivism paradigm. In this study, data was obtained by distributing questionnaires to students of SMK Negeri 3 Bekasi, TKJ Department, class of 2022-2023. The sampling technique is by purposive random sampling. The data analysis technique used by researchers in this studywas one sample Kolmogrov Smirnov with the help of the SPSS 22.0 program. The results of the research can be seen in the simple linear regression test with the results from the R square test it is known that the use of the tiktok application has an effect of 0.083. This states that the use of the tiktok application affects the creative mindset of teenagers at SMK Negeri 3 Bekasi City, Department of Computer and Network Engineering by 8.3%. The results can be explained that tcount > rtable then it is determined that Ho is rejected statistically significant. It can be seen from the results of the t test, the significant value is less than 0.05 (0.000 <0.05) meaning that there is a strong influence between the independent variable of the tiktok application and the dependent variable of a creative mindset. So it can be concluded from this study that the use of the TikTok application has an influence on the creative mindset of adolescents at SMK Negeri 3 Bekasi majoring in Computer and Network Engineering.
TikTok 应用程序目前非常流行，作为一个表达自我的地方，它具有相当大的影响力。在观看有趣的内容时，TikTok 应用程序可以用来锤炼创造性思维。因此，本研究有兴趣进一步讨论这一问题。本研究使用新媒体或新媒体理论进行讨论。本研究采用实证主义范式的定量方法。在本研究中，数据是通过向SMK Negeri 3 Bekasi的TKJ系2022-2023级学生发放问卷获得的。抽样技术是有目的的随机抽样。在 SPSS 22.0 程序的帮助下，研究人员在本研究中使用的数据分析技术是单样本 Kolmogrov Smirnov。研究结果可以通过简单线性回归检验和 R 平方检验结果看出，使用 tiktok 应用程序的影响为 0.083。这说明，使用 tiktok 应用程序对勿加泗市 SMK Negeri 3 计算机与网络工程系青少年创造性思维的影响为 8.3%。该结果可以解释为 tcount > rtable，因此可以判定 Ho 在统计意义上被拒绝。从 t 检验的结果可以看出，显著值小于 0.05（0.000 <0.05），这意味着自变量 tiktok 应用程序与因变量创造性思维方式之间存在着强烈的影响。因此，本研究得出的结论是，TikTok 应用程序的使用对 SMK Negeri 3 Bekasi 计算机与网络工程专业青少年的创新思维有影响。
{"title":"PENGARUH PENGGUNAAN APLIKASI TIKTOK TERHADAP POLA PIKIR KREATIF REMAJA (STUDI PADA SMK NEGERI 3 KOTA BEKASI JURUSAN TEKNIK KOMPUTER DAN JARINGAN)","authors":"Rika Apriyanti, Budi Suswanto","doi":"10.53990/interpretasi.v4i1.148","DOIUrl":"https://doi.org/10.53990/interpretasi.v4i1.148","url":null,"abstract":"TikTok application is currently very popular and has a pretty good influence as a place to express yourself. The TikTok application can be used to sharpen creative minds when viewing interesting content. Therefore the research is interested in discussing this matter further. This research is discussed using the theory of new media or new media. This study uses a quantitative method with a positivism paradigm. In this study, data was obtained by distributing questionnaires to students of SMK Negeri 3 Bekasi, TKJ Department, class of 2022-2023. The sampling technique is by purposive random sampling. The data analysis technique used by researchers in this studywas one sample Kolmogrov Smirnov with the help of the SPSS 22.0 program. The results of the research can be seen in the simple linear regression test with the results from the R square test it is known that the use of the tiktok application has an effect of 0.083. This states that the use of the tiktok application affects the creative mindset of teenagers at SMK Negeri 3 Bekasi City, Department of Computer and Network Engineering by 8.3%. The results can be explained that tcount > rtable then it is determined that Ho is rejected statistically significant. It can be seen from the results of the t test, the significant value is less than 0.05 (0.000 <0.05) meaning that there is a strong influence between the independent variable of the tiktok application and the dependent variable of a creative mindset. So it can be concluded from this study that the use of the TikTok application has an influence on the creative mindset of adolescents at SMK Negeri 3 Bekasi majoring in Computer and Network Engineering.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":"26 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.53990/interpretasi.v4i1.172
Reni Novia, Miftahul Nurul Fajriah
Erecting good connections with the girding community through enforcing community conditioning is one of the places of public relations. thus, experimenters conducted exploration with the title" The Influence of Public Relations on Community Relations Conditioning at PT Keret Commuter Indonesia Jabodetabek Area". The aimBuilding good connections with the girding community through enforcing community conditioning is one of the places of public relations. thus, experimenters conducted exploration with the title" The Influence of Public Relations on Community Relations Conditioning at PT Kereta Commuter Indonesia Jabodetabek Area". The end of this exploration is to empirically test the influence of public relations on community relations conditioning at PT Kereta Commuter Indonesia Jabodetabek Area. The methodology used is quantitative. The population of this exploration is people who took part in PT KCI's public relations conditioning in January- February 2023. The slice system used in this exploration was impregnated slice with a aggregate of 50 repliers. The data analysis styles are validity test, trustability test, normalcy test, linearity test, simple direct retrogression test, section test( T) and measure of determination test( R) using the SPSS 25 operation. The exploration results show t- number> t- table( 16,823> 1,677). The t- test results also give a significance of lower than0.1 or 10(0.000<0.1). therefore it can be concluded that PT KCI's public relations has a positive and significant influence on community conditioning. crucial words Public relations, communication, public relations, social responsibility of this exploration is to empirically test the influence of public relations on community relations conditioning at PT Kereta Commuter Indonesia Jabodetabek Area. The methodology used is quantitative. The population of this exploration is people who took part in PT KCI's public relations conditioning in January- February 2023. The slice system used in this exploration was impregnated slice with a aggregate of 50 repliers. The data analysis styles are validity test, trustability test, normalcy test, linearity test, simple direct retrogression test, section test( T) and measure of determination test( R) using the SPSS 25 operation. The exploration results show t- number> t- table( 16,823> 1,677). The t- test results also give a significance of lower than0.1 or 10(0.000<0.1). therefore it can be concluded that PT KCI's public relations has a positive and significant influence on community conditioning. crucial words Public relations, communication, public relations, social responsibility
{"title":"PENGARUH HUMAS TERHADAP KEGIATAN COMMUNITY RELATIONS PADA PT KERETA COMMUTER INDONESIA AREA JABODETABEK","authors":"Reni Novia, Miftahul Nurul Fajriah","doi":"10.53990/interpretasi.v4i1.172","DOIUrl":"https://doi.org/10.53990/interpretasi.v4i1.172","url":null,"abstract":"Erecting good connections with the girding community through enforcing community conditioning is one of the places of public relations. thus, experimenters conducted exploration with the title\" The Influence of Public Relations on Community Relations Conditioning at PT Keret Commuter Indonesia Jabodetabek Area\". The aimBuilding good connections with the girding community through enforcing community conditioning is one of the places of public relations. thus, experimenters conducted exploration with the title\" The Influence of Public Relations on Community Relations Conditioning at PT Kereta Commuter Indonesia Jabodetabek Area\". The end of this exploration is to empirically test the influence of public relations on community relations conditioning at PT Kereta Commuter Indonesia Jabodetabek Area. The methodology used is quantitative. The population of this exploration is people who took part in PT KCI's public relations conditioning in January- February 2023. The slice system used in this exploration was impregnated slice with a aggregate of 50 repliers. The data analysis styles are validity test, trustability test, normalcy test, linearity test, simple direct retrogression test, section test( T) and measure of determination test( R) using the SPSS 25 operation. The exploration results show t- number> t- table( 16,823> 1,677). The t- test results also give a significance of lower than0.1 or 10(0.000<0.1). therefore it can be concluded that PT KCI's public relations has a positive and significant influence on community conditioning. crucial words Public relations, communication, public relations, social responsibility of this exploration is to empirically test the influence of public relations on community relations conditioning at PT Kereta Commuter Indonesia Jabodetabek Area. The methodology used is quantitative. The population of this exploration is people who took part in PT KCI's public relations conditioning in January- February 2023. The slice system used in this exploration was impregnated slice with a aggregate of 50 repliers. The data analysis styles are validity test, trustability test, normalcy test, linearity test, simple direct retrogression test, section test( T) and measure of determination test( R) using the SPSS 25 operation. The exploration results show t- number> t- table( 16,823> 1,677). The t- test results also give a significance of lower than0.1 or 10(0.000<0.1). therefore it can be concluded that PT KCI's public relations has a positive and significant influence on community conditioning. crucial words Public relations, communication, public relations, social responsibility","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":"102 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140422595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-28DOI: 10.53990/interpretasi.v4i1.176
Dede Sulaeman, Lia Rahayu Utami
The variety of economic sectors such as residential property creates competition between companies. Of course, the role of marketing is very important in supporting the success of business actors in the field of marketing housing units. Every company is competing to market the house in the most efficient and creative way possible. This research formulates the role of marketing in increasing sales of housing units (case study on housing in Kota Babelan Permai Kota PT Duta Bersama). The theory used in this study is marketing communication with two main theories, namely the marketing mix and the marketing concept. The research method used by researchers in this study is a qualitative method with a post-positivism paradigm, through observation, interviews, and documentation to obtain valuable research. The results of the study concluded that the marketing carried out by PT Duta Bersama by utilizing social media (online) and direct sales (offline) because both methods have their own advantages and advantages. In PT Duta Bersama's marketing efforts such as using Instagram, Facebook, WhatsApp, online buying and selling applications and other social media platforms.
住宅产业等经济部门的多样性造成了企业之间的竞争。当然，市场营销的作用非常重要，它支持企业行为者在住房营销领域取得成功。每家公司都在竞相以最有效、最具创造性的方式推销房屋。本研究阐述了市场营销在提高住房销售量中的作用（Kota Babelan Permai Kota PT Duta Bersama 住房案例研究）。本研究采用的理论是营销传播，包括两个主要理论，即营销组合和营销概念。研究人员在本研究中使用的研究方法是后实证主义范式的定性方法，通过观察、访谈和文献记录来获得有价值的研究成果。研究结果认为，PT Duta Bersama 通过利用社交媒体（线上）和直销（线下）开展营销，因为这两种方法都有各自的优点和优势。在 PT Duta Bersama 的营销工作中，如使用 Instagram、Facebook、WhatsApp、在线买卖应用程序和其他社交媒体平台。
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Pub Date : 2024-02-26DOI: 10.53990/interpretasi.v1i1.89
Suranti Yunidar, Kartini Rosmalah D. K
The poverty that ensnares the elderly should get a more crucial treatment from the government. Through this account "Rather than Ngemis Bekasi'', the elderly who are trapped in poverty and far from the government's attention are eventually raised in the public. The research method used a survey method with an explanatory descriptive quantitative approach. The sample of this research is the younger generation who follow on Instagram @ketimbang.ngemisbekasi. The research method of this study is a survey method with an explanatory descriptive quantitative approach. The sample of this research is Accidental Sampling. Data collection techniques using questionnaires and interviews. The results of the study prove that 62.8% of the younger generation's concern for the elderly are influenced by messages in the @ Instagram account rather than socializing such as uploading photos/videos, captions, likes, comments, each of which can affect knowledge (cognitive), emotions (affective), and real behavior (conative) of respondents. The rest, 37.2%, is influenced by other factors such as motivation within themselves, family environment, community environment, and social closeness. The suggestions that the researchers give to the next researcher, it is better to learn more about other theories related to the influence of social media messages such as the uses- and-gratifications theory, which can use qualitative methods and add other variables that have not been studied in this study.
{"title":"Pengaruh Pesan Akun Instagram @Ketimbang.Ngemisbekasi Terhadap Kepedulian Generasi Muda","authors":"Suranti Yunidar, Kartini Rosmalah D. K","doi":"10.53990/interpretasi.v1i1.89","DOIUrl":"https://doi.org/10.53990/interpretasi.v1i1.89","url":null,"abstract":"The poverty that ensnares the elderly should get a more crucial treatment from the government. Through this account \"Rather than Ngemis Bekasi'', the elderly who are trapped in poverty and far from the government's attention are eventually raised in the public. The research method used a survey method with an explanatory descriptive quantitative approach. The sample of this research is the younger generation who follow on Instagram @ketimbang.ngemisbekasi. The research method of this study is a survey method with an explanatory descriptive quantitative approach. The sample of this research is Accidental Sampling. Data collection techniques using questionnaires and interviews. The results of the study prove that 62.8% of the younger generation's concern for the elderly are influenced by messages in the @ Instagram account rather than socializing such as uploading photos/videos, captions, likes, comments, each of which can affect knowledge (cognitive), emotions (affective), and real behavior (conative) of respondents. The rest, 37.2%, is influenced by other factors such as motivation within themselves, family environment, community environment, and social closeness. The suggestions that the researchers give to the next researcher, it is better to learn more about other theories related to the influence of social media messages such as the uses- and-gratifications theory, which can use qualitative methods and add other variables that have not been studied in this study.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":"210 S655","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140428081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-26DOI: 10.53990/interpretasi.v1i1.99
Budi Suswanto
Organizational communication began to experience changes in technology-based companies, because it was built by developments in technology and information technology. Where organizational communication was previously built based on physical meetings, is now done online in a remote work system. The research was conducted to analyze the division of duties of employees in improving work through organizational communication in the implementation of remote work at PT Tanair Media Seruni. Observation data through direct observation in the field, in-depth interviews, and documentation. The research was conducted using a qualitative approach with the constructivism paradigm. Using authority theory and organizational communication theory in research. From the results of successful research, presenting the task carried out by technology-based work communication, has now become a necessity. Gadgets seem to be an inseparable device from our work that uses a remote work system. The technology used also does not hinder the management of work communication coordination in presenting tasks. For remaining invincible with crop, organization, action and control. In this way, the entire effective work process can go well.
在以技术为基础的公司中，组织交流开始发生变化，因为它是由技术和信息技术的发展建立起来的。以前的组织交流是建立在实体会议的基础上，而现在则是在远程工作系统中在线进行。本研究旨在分析 PT Tanair Media Seruni 公司在实施远程工作时，员工在通过组织交流改进工作方面的职责分工。通过实地直接观察、深入访谈和文件记录来观察数据。研究采用了建构主义范式的定性方法。在研究中使用权威理论和组织沟通理论。从成功的研究成果来看，通过基于技术的工作交流来呈现所执行的任务，如今已成为一种必然。小工具似乎是我们使用远程工作系统的工作中不可分割的设备。所使用的技术也不会妨碍在展示任务时对工作沟通协调的管理。因为在裁剪、组织、行动和控制方面始终立于不败之地。这样，整个有效的工作过程才能顺利进行。
{"title":"Analisis Pembagian Tugas Karyawan Dalam Meningkatkan Efektivitas Kerja Melalui Komunikasi Organisasi Pada Pelaksanaan Remote Working Di PT. Tanair Media Seruni","authors":"Budi Suswanto","doi":"10.53990/interpretasi.v1i1.99","DOIUrl":"https://doi.org/10.53990/interpretasi.v1i1.99","url":null,"abstract":"Organizational communication began to experience changes in technology-based companies, because it was built by developments in technology and information technology. Where organizational communication was previously built based on physical meetings, is now done online in a remote work system. The research was conducted to analyze the division of duties of employees in improving work through organizational communication in the implementation of remote work at PT Tanair Media Seruni. Observation data through direct observation in the field, in-depth interviews, and documentation. The research was conducted using a qualitative approach with the constructivism paradigm. Using authority theory and organizational communication theory in research. From the results of successful research, presenting the task carried out by technology-based work communication, has now become a necessity. Gadgets seem to be an inseparable device from our work that uses a remote work system. The technology used also does not hinder the management of work communication coordination in presenting tasks. For remaining invincible with crop, organization, action and control. In this way, the entire effective work process can go well.","PeriodicalId":517665,"journal":{"name":"INTERPRETASI : Communication & Public Relation","volume":"45 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140431279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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