Exploring the Multifaceted Influences of Social Media Motivation on Online Relationship Commitment among Young Adults in Jordan: An Empirical Study

IF 4.3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Human Behavior and Emerging Technologies Pub Date : 2024-02-22 DOI:10.1155/2024/2510500
Islam Habis Mohammad Hatamleh
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Abstract

In the context of a rapidly evolving global communication landscape, this study delves into the influence of social media motivation on online relationship commitment among young adults in Jordan. Utilizing a quantitative methodology, the research operationalizes and tests a conceptual model to assess the correlation between various motivational factors and online relationship commitment. Results reveal that social media exerts a significant influence on online relationship commitment, with information-seeking and trend-following emerging as the most salient contributing factors. Additionally, the study identifies that providing self-status information, social interaction, and entertainment are key motivators that positively impact and strengthen online relationship commitment.

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探索社交媒体动机对约旦年轻人在线关系承诺的多方面影响:一项实证研究
在全球通信环境迅速发展的背景下,本研究深入探讨了社交媒体动机对约旦年轻人在线关系承诺的影响。研究采用定量方法,对概念模型进行了操作和测试,以评估各种动机因素与在线关系承诺之间的相关性。研究结果表明,社交媒体对在线关系承诺有重大影响,其中信息搜索和潮流追随是最突出的促成因素。此外,研究还发现,提供自我状态信息、社交互动和娱乐是积极影响和加强在线关系承诺的关键动机。
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来源期刊
Human Behavior and Emerging Technologies
Human Behavior and Emerging Technologies Social Sciences-Social Sciences (all)
CiteScore
17.20
自引率
8.70%
发文量
73
期刊介绍: Human Behavior and Emerging Technologies is an interdisciplinary journal dedicated to publishing high-impact research that enhances understanding of the complex interactions between diverse human behavior and emerging digital technologies.
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