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Customizability in Conversational Agents and Their Impact on Health Engagement (Stage 2) 对话代理的可定制性及其对健康参与的影响(第 2 阶段)
IF 4.3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2024-11-01 DOI: 10.1155/2024/5015913
Stephen C. Paul, Nina Bartmann, Jenna L. Clark

Conversational agents (CAs) are effective tools for health behavior change, yet little research investigates the mechanisms through which they work. Following the Computer as Social Actors (CASA) paradigm, we suggest that agents are perceived as human-like actors and hence influence behavior much as human coaches might. As such, agents should be designed to resemble ideal interaction patterns, for example, by resembling their users. In this registered report, we evaluated this paradigm by testing the impact of customization on similarity and reciprocity, which in turn were hypothesized to improve perceptions of the agent and compliance with the agent’s recommendations to complete a cognitive training exercise. In an online study, 2437 participants were randomly assigned to one of two surface-level CA customization conditions (present/absent) and to one of two deep-level CA customization conditions (present/absent) in a between-subject experimental design. As part of a conversation flow with a CA, participants assigned to the present surface- and/or deep-level customization conditions were able to choose their preferred CA based on the four personality summaries and/or choose their CA’s gender (male/female/agender robotic), avatar (choice between seven avatars corresponding to the chosen gender), and name. While the ability to customize increased similarity to the user and the perceptions of customizability, our findings show that customization did not impact experience or compliance. However, the perceived customizability of the agent was linked to increases in the likeability and usefulness of the agent. We conclude that our work finds no negative effects of customization; yet, its impact on the relationship between the agent and its user is complex and can benefit from more research as merited by its applicability to public health. As aging and ill populations increase the burden on health systems worldwide, CAs have the potential to transform the landscape of accessible care.

对话式代理(CA)是改变健康行为的有效工具,但对其作用机制的研究却很少。根据 "计算机作为社会行动者"(CASA)范式,我们认为,代理被视为类似人类的行动者,因此会像人类教练一样影响人们的行为。因此,应将代理设计成理想的交互模式,例如,通过与用户相似来实现。在这份注册报告中,我们通过测试定制对相似性和互惠性的影响来评估这一范式,并假设这反过来会提高对代理的感知,以及对代理建议完成认知训练的依从性。在一项在线研究中,2437 名参与者被随机分配到两种表层 CA 定制条件(存在/不存在)和两种深层 CA 定制条件(存在/不存在)中的一种。作为与 CA 对话流程的一部分,被分配到表面和/或深层次定制条件下的参与者可以根据四种个性总结选择他们喜欢的 CA,和/或选择他们 CA 的性别(男性/女性/两性机器人)、头像(在与所选性别相对应的七个头像中选择)和名字。虽然定制能力增加了与用户的相似度和对可定制性的感知,但我们的研究结果表明,定制并不影响体验或服从性。然而,人们对代理的可定制性的感知与代理的可喜欢性和有用性的增加有关。我们的结论是,我们的工作没有发现定制化的负面影响;然而,定制化对代理及其用户之间关系的影响是复杂的,可以从更多的研究中获益,因为它适用于公共卫生。随着老龄化和患病人口的增加,全球医疗系统的负担加重,CA 有可能改变无障碍医疗的面貌。
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引用次数: 0
Crafting Robust Brands for Premium Pricing: Understanding the Synergy of Brand Strength, Loyalty, and Attachment 打造强势品牌,实现溢价定价:了解品牌强度、忠诚度和依附性的协同作用
IF 4.3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2024-10-29 DOI: 10.1155/2024/9885145
Sofiane Laradi, Tawfiq Seraa, Mahmaod Alrawad, Abdalwali Lutfi, Mohammed Amin Almaiah

Consumers’ willingness to pay a price premium is pivotal for assessing brand value and competitive advantage. Yet, limited and scattered research has focused on how combining brand emotion, strength, and brand loyalty can influence consumers’ willingness to accept a price premium. The present study examines the role of brand attachment, brand strength, and brand loyalty in determining consumers’ willingness to pay a price premium and explores their interplay using a serial mediation model within a unified framework, specifically focusing on home appliance brands. Data from 323 valid questionnaires collected from Algerian households were analyzed using PLS-SEM. Results demonstrate that consumers’ willingness to pay a price premium is significantly and positively influenced by brand strength, brand attachment, and brand loyalty. Furthermore, the relationship between brand strength and consumers’ willingness to pay a price premium is mediated positively by brand attachment and brand loyalty. Grounded on various theories and addressing gaps captured in previous studies, this research is considered pioneering in this field. This study significantly advances our understanding of how brand emotional bonds, brand relationships, and brand strength interplay to influence consumers’ willingness to pay a premium. The findings highlight the importance for brand managers to sustain robust brands to stimulate consumers’ opening to pay extra, thereby achieving and maintaining long-term success in a competitive market.

消费者支付溢价的意愿对于评估品牌价值和竞争优势至关重要。然而,关于如何将品牌情感、品牌强度和品牌忠诚度结合起来影响消费者接受溢价的意愿的研究却十分有限,且研究成果分散。本研究考察了品牌情感、品牌强度和品牌忠诚度在决定消费者支付溢价意愿中的作用,并在统一的框架内使用序列中介模型探讨了它们之间的相互作用,特别关注了家电品牌。我们使用 PLS-SEM 分析了从阿尔及利亚家庭收集的 323 份有效问卷的数据。结果表明,消费者支付溢价的意愿受到品牌强度、品牌依附性和品牌忠诚度的显著正向影响。此外,品牌强度与消费者支付溢价意愿之间的关系还受到品牌依附性和品牌忠诚度的正向调节。这项研究以各种理论为基础,弥补了以往研究的不足,被认为是这一领域的开创性研究。这项研究极大地推动了我们对品牌情感纽带、品牌关系和品牌强度如何相互作用影响消费者溢价意愿的理解。研究结果凸显了品牌管理者维持强大品牌的重要性,以刺激消费者愿意支付额外费用,从而在竞争激烈的市场中取得并保持长期成功。
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引用次数: 0
Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing: A Systematic Review 利用大数据分析了解数字营销中的消费者行为:系统回顾
IF 4.3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2024-10-24 DOI: 10.1155/2024/3641502
Leonidas Theodorakopoulos, Alexandra Theodoropoulou

The integration of big data analytics in digital marketing has fundamentally transformed how organizations understand and influence consumer behavior. This systematic review explores the potential of big data to offer deep insights into consumer preferences and behaviors. The current literature on big data and consumer behavior showcases its potential in enhancing marketing and customer experiences. However, significant gaps exist, such as longitudinal studies on how continuous big data–driven personalization affects consumer trust and loyalty over time. Addressing these gaps will advance academic understanding and offer practical insights for optimizing marketing strategies and improving customer experiences ethically. Focusing on these areas will contribute to a holistic view of big data’s responsible use in digital marketing. By utilizing large datasets, businesses can now tailor their marketing strategies to individual consumers, enhancing customer satisfaction and engagement. Adopting the PRISMA methodology, this review synthesizes recent literature to evaluate the benefits of big data in digital marketing. The research was conducted through a rigorous five-stage process, encompassing the identification of key research questions, database searches, and the critical analysis of selected articles: (1) defining the initial topic, (2) developing the appropriate research questions, (3) identifying the necessary keywords, (4) identifying and searching databases, and finally (5) accessing and reading the articles. The databases that were searched were as follows: Scopus, Web of Science, Emerald Insight, Springer Link, and ScienceDirect. The articles that were selected were 19, in a total sum of 265 identified articles. The findings consolidate current knowledge on how big data analytics can optimize marketing strategies and consumer experiences. Ultimately, this review underscores the transformative potential of big data in digital marketing, highlighting its role in enhancing customer insights and driving more effective marketing strategies.

大数据分析与数字营销的整合从根本上改变了企业了解和影响消费者行为的方式。本系统综述探讨了大数据在深入洞察消费者偏好和行为方面的潜力。目前有关大数据和消费者行为的文献展示了大数据在提升营销和客户体验方面的潜力。然而,目前还存在着巨大的差距,例如关于大数据驱动的持续个性化如何随着时间的推移影响消费者信任度和忠诚度的纵向研究。缩小这些差距将促进学术界对其的理解,并为优化营销战略和以道德方式改善客户体验提供实用见解。关注这些领域将有助于全面了解大数据在数字营销中的负责任使用。通过利用大型数据集,企业现在可以针对每个消费者量身定制营销策略,提高客户满意度和参与度。本综述采用 PRISMA 方法,对近期文献进行了综合,以评估大数据在数字营销中的益处。本研究采用了严格的五阶段流程,包括确定关键研究问题、数据库搜索以及对所选文章进行批判性分析:(1) 确定最初的主题,(2) 提出适当的研究问题,(3) 确定必要的关键词,(4) 确定和搜索数据库,最后 (5) 访问和阅读文章。搜索的数据库如下:Scopus、Web of Science、Emerald Insight、Springer Link 和 ScienceDirect。所选文章有 19 篇,总共确定了 265 篇文章。研究结果巩固了当前关于大数据分析如何优化营销策略和消费者体验的知识。最终,这篇综述强调了大数据在数字营销中的变革潜力,突出了大数据在增强客户洞察力和推动更有效营销战略方面的作用。
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引用次数: 0
The Use of Physical Activity Mobile Apps Improves the Psychological State of Adolescents: A Randomized Controlled Trial 使用体育活动移动应用程序可改善青少年的心理状态:随机对照试验
IF 4.3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2024-10-17 DOI: 10.1155/2024/4687827
Adrián Mateo-Orcajada, Raquel Vaquero-Cristóbal, Lucía Abenza-Cano

Mobile applications positively influence the practice of physical activity in adolescents, but the effect of this improvement on the psychological state and the addictive use of technologies in this population is unknown. For this reason, the aims of the present investigation were to establish the differences in psychological variables and problematic mobile phone use by adolescents after a 10-week intervention with mobile apps, according to gender and the different mobile applications used. A randomized controlled trial was conducted in Spain with 400 adolescents aged 12–16 years (mean age: 13.96 ± 1.21 years old) whose physical activity level, satisfaction of competence, autonomy, and relatedness, life satisfaction, and addictive use of the mobile phone were measured. Two measurements were taken, with a 10-week intervention period in between. During the intervention, adolescents in the experimental group (EG) must use one of the selected mobile applications (Strava, Pacer, MapMyWalk, or Pokémon-Go) a minimum of 3 times per week, covering the distance indicated for each week. The use of the mobile applications was randomized for each class group, and an explanation was given to the adolescents prior to the start of the intervention. The results showed that EG showed a significant improvement in the psychological variables (p = 0.003 − 0.036) compared to the control group and also a decreased problematic mobile phone use (p = 0.004). Specifically, females in the EG increased autonomy (p = 0.010), relatedness (p = 0.019), and life satisfaction (p = 0.020), while males improved relatedness (p = 0.021) and competence (p = 0.018). In addition, the different applications used could influence autonomy, relatedness, and problematic mobile phone use. To conclude, the use of mobile step trackers could be useful to maintain an adequate psychological state of the adolescent population without increasing the addictive or problematic use of these technologies.

Trial Registration: ClinicalTrials.gov identifier: NCT04860128.

移动应用程序对青少年的体育锻炼有积极影响,但这种改善对这一人群的心理状态和技术成瘾性使用的影响尚不清楚。因此,本调查旨在根据性别和所使用的不同移动应用程序,确定在进行为期 10 周的移动应用程序干预后,青少年在心理变量和问题手机使用方面的差异。西班牙对 400 名 12-16 岁的青少年(平均年龄为 13.96±1.21 岁)进行了随机对照试验,测量了他们的体育活动水平、能力满意度、自主性和亲和力、生活满意度以及手机使用成瘾性。共进行了两次测量,中间有 10 周的干预期。在干预期间,实验组(EG)的青少年必须每周至少使用 3 次选定的手机应用软件(Strava、Pacer、MapMyWalk 或 Pokémon-Go)之一,覆盖每周指定的距离。每个班级组的移动应用使用都是随机的,并在干预开始前向青少年做了解释。结果显示,与对照组相比,EG 在心理变量方面有明显改善(p = 0.003 - 0.036),同时减少了问题手机的使用(p = 0.004)。具体而言,教育小组中的女性提高了自主性(p = 0.010)、亲和力(p = 0.019)和生活满意度(p = 0.020),而男性提高了亲和力(p = 0.021)和能力(p = 0.018)。此外,所使用的不同应用程序可能会影响自主性、相关性和手机使用问题。总之,使用手机步数追踪器可以帮助青少年保持良好的心理状态,同时不会增加这些技术的成瘾性或问题性使用:试验注册:ClinicalTrials.gov identifier:NCT04860128.
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引用次数: 0
Digital Life Balance and Need for Online Social Feedback: Cross–Cultural Psychometric Analysis in Brazil 数字生活平衡与在线社交反馈需求:巴西的跨文化心理测量分析
IF 4.3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2024-10-15 DOI: 10.1155/2024/1179740
Ariela Raissa Lima-Costa, Anna Enrica Tosti, Bruno Bonfá-Araujo, Mirko Duradoni

In the contemporary digital era, the extensive integration of information and communication technologies (ICT) has significantly changed offline activities, including communication, shopping, and media consumption. This integration has been accelerated by the COVID-19 pandemic, leading to increased reliance on ICT for work, education, socializing, and accessing essential services. Consequently, there is growing concern about the impact of ICT on well-being, particularly regarding psychological and financial health, as well as the association with psychiatric disorders. This study is aimed at exploring the psychometric properties of two scales adapted for the Brazilian context: the Digital Life Balance (DLB) scale and the Need for Online Social Feedback (NfOSF) scale. These scales measure individuals’ perceived balance between online and offline activities and their need for social validation online, respectively. Using a sample of 220 Brazilian individuals (50.9% female, 43.6% male, mean age = 34.96 years, SD = 11.32), we conducted confirmatory factor analysis (CFA) to assess the scales’ factor structures and test the reliability and validity of the two measures. The results demonstrated good fit indices and reliable internal consistency for both scales. Additionally, metric invariance between Brazilian and Italian samples was established, supporting cross-cultural applicability. External validity was examined through correlations with time spent on social media and the perceived importance of followers. Findings indicate that higher DLB is associated with less time spent online, while greater NfOSF correlates with higher importance placed on social media followers. These insights highlight the importance of understanding digital balance and the role of social feedback in ICT use, contributing to the effective screening of potential dysfunctional ICT use in Brazil. As a result of this study, validated Brazilian versions of the NfOSF and DLB scales were successfully obtained, offering valuable tools for assessing DLB and the NfOSF in the Brazilian context.

在当代数字时代,信息和通信技术(ICT)的广泛融合极大地改变了线下活动,包括通信、购物和媒体消费。COVID-19 大流行加速了这种融合,导致人们在工作、教育、社交和获取基本服务时更加依赖信息与传播技术。因此,人们越来越关注信息和通信技术对福祉的影响,特别是对心理和财务健康的影响,以及与精神疾病的关联。本研究旨在探索两个量表的心理测量特性,这两个量表是根据巴西的具体情况进行调整的:数字生活平衡(DLB)量表和在线社交反馈需求(NfOSF)量表。这两个量表分别测量个人对线上和线下活动之间平衡的感知以及对线上社交验证的需求。我们以 220 名巴西人(50.9% 为女性,43.6% 为男性,平均年龄为 34.96 岁,SD=11.32)为样本,进行了确证因子分析(CFA),以评估量表的因子结构,并检验这两个量表的信度和效度。结果表明,两个量表的拟合指数良好,内部一致性可靠。此外,巴西和意大利样本之间的度量不变性也得到了证实,从而支持了跨文化的适用性。外部效度则通过与社交媒体上花费的时间和感知到的粉丝重要性的相关性进行了检验。研究结果表明,较高的 DLB 与较少的在线时间相关,而较高的 NfOSF 与较高的社交媒体关注者重要性相关。这些见解凸显了了解数字平衡和社交反馈在信息与传播技术使用中的作用的重要性,有助于在巴西有效筛查潜在的信息与传播技术使用障碍。通过这项研究,我们成功地获得了经过验证的巴西版 NfOSF 和 DLB 量表,为在巴西评估 DLB 和 NfOSF 提供了宝贵的工具。
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引用次数: 0
Motivated by Design: A Codesign Study to Promote Challenging Misinformation on Social Media 设计激励:促进质疑社交媒体上错误信息的协同设计研究
IF 4.3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2024-10-14 DOI: 10.1155/2024/5595339
Selin Gurgun, Emily Arden-Close, Keith Phalp, Raian Ali

The spread of misinformation on social media is a critical issue. One potential solution to mitigate the spread is user corrections; however, users often refrain due to various concerns. Leveraging the established influence of user interface design (UID) on how user interact with and respond to misinformation, this study investigates how user interface features can be designed to motivate users to challenge misinformation. It is aimed at gaining insights into users’ needs and UID requirements that encourage this behaviour. We conducted four codesign sessions with 18 social media users (age range 20–60 years M = 39.1; 10 female and 8 male). We applied the unified theory of acceptance and use of technology (UTAUT) as a theoretical framework and analysed our data based on the core constructs of this framework: performance expectancy, effort expectancy, social influence, and facilitating conditions. Our findings reveal four design considerations: creating secure and supportive environments, facilitating informed discussions through easy confrontation and access to reliable resources, leveraging recognition and social proof, and user support infrastructure. We also identified specific design elements with users, including indirection, semianonymity and privacy, simplicity, one-click challenging, easy access to reliable sources, recognition, displaying social proof, and platform support. These elements are aimed at reducing social discomfort and making the process of correcting misinformation more approachable for users. Our findings offer actionable insights for social media platform designers to reduce the spread of misinformation by creating environments that encourage constructive dialogues and allow users to challenge misinformation without fear of conflict.

社交媒体上的错误信息传播是一个关键问题。减少传播的一个潜在解决方案是用户更正;然而,用户往往出于各种顾虑而不予更正。本研究利用用户界面设计(UID)对用户如何与错误信息互动并做出反应的既定影响,探讨如何设计用户界面功能以激励用户质疑错误信息。其目的是深入了解用户的需求和鼓励这种行为的用户界面要求。我们与 18 名社交媒体用户(年龄在 20-60 岁之间,M=39.1;10 名女性和 8 名男性)进行了四次编码设计会话。我们将技术接受和使用统一理论(UTAUT)作为一个理论框架,并根据该框架的核心结构:性能预期、努力预期、社会影响和便利条件对数据进行了分析。我们的研究结果揭示了四个设计考虑因素:创造安全和支持性的环境;通过轻松对抗和获取可靠资源促进知情讨论;利用认可和社会证明;以及用户支持基础设施。我们还与用户一起确定了具体的设计要素,包括间接性、半匿名性和隐私性、简单性、一键挑战、轻松获取可靠资源、识别、显示社会证明和平台支持。这些元素旨在减少社会不适感,使用户在纠正错误信息的过程中更容易接受。我们的研究结果为社交媒体平台设计者提供了可操作的见解,通过创造鼓励建设性对话的环境,让用户能够在不担心冲突的情况下质疑错误信息,从而减少错误信息的传播。
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引用次数: 0
A Step Forward in Identifying Socially Desirable Respondents: An Integrated Machine Learning Model Considering T-Scores, Response Time, Kinematic Indicators, and Eye Movements 在识别社会理想受访者方面向前迈进了一步:综合考虑 T 分数、反应时间、运动指标和眼动的机器学习模型
IF 4.3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2024-10-11 DOI: 10.1155/2024/7267030
Cristina Mazza, Irene Ceccato, Loreta Cannito, Merylin Monaro, Eleonora Ricci, Emanuela Bartolini, Alessandra Cardinale, Adolfo Di Crosta, Matteo Cardaioli, Pasquale La Malva, Marco Colasanti, Renata Tambelli, Luciano Giromini, Rocco Palumbo, Riccardo Palumbo, Alberto Di Domenico, Paolo Roma

Context: In high-stakes assessments, such as court cases or managerial evaluations, decision-makers heavily rely on psychological testing. These assessments often play a crucial role in determining important decisions that affect a person’s life and have a significant impact on society.

Problem Statement: Research indicates that many psychological assessments are compromised by respondents’ deliberate distortions and inaccurate self-presentations. Among these sources of bias, socially desirable responding (SDR) describes the tendency to provide overly positive self-descriptions. This positive response bias can invalidate test results and lead to inaccurate assessments.

Objectives: The present study is aimed at investigating the utility of mouse- and eye-tracking technologies for detecting SDR in psychological assessments. By integrating these technologies, the study sought to develop more effective methods for identifying when respondents are presenting themselves in a favorable light.

Methods: Eighty-five participants completed the Lie (L) and Correction (K) scales of the Minnesota Multiphasic Personality Inventory-2 (MMPI-2) twice: once answering honestly and once presenting themselves in a favorable light, with the order of conditions balanced. Repeated measures univariate analyses were conducted on L and K scale T-scores, as well as on mouse- and eye-tracking features, to compare the honest and instructed SDR conditions. Additionally, machine learning models were developed to integrate T-scores, kinematic indicators, and eye movements for predicting SDR.

Results: The results showed that participants in the SDR condition recorded significantly higher T-scores, longer response times, wider mouse trajectories, and avoided looking at the answers they intended to fake, compared to participants in the honest condition. Machine learning algorithms predicted SDR with 70%–78% accuracy.

Conclusion: New assessment strategies using mouse- and eye-tracking can help practitioners identify whether data is genuine or fabricated, potentially enhancing decision-making accuracy.

Implications: Combining self-report measures with implicit data can improve SDR detection, particularly in managerial, organizational, and forensic contexts where precise assessments are crucial.

背景:在法庭案件或管理评估等高风险评估中,决策者非常依赖心理测试。这些评估通常在决定影响个人生活并对社会产生重大影响的重要决策中发挥关键作用:研究表明,许多心理测评都会因为受测者的故意歪曲和不准确的自我陈述而受到影响。在这些偏差来源中,社会期望反应(SDR)描述了提供过于积极的自我描述的倾向。这种积极的反应偏差会使测试结果无效,并导致不准确的评估:本研究旨在调查鼠标和眼球追踪技术在心理测评中检测 SDR 的实用性。通过整合这些技术,本研究试图开发出更有效的方法,以识别受测者何时以有利的方式表现自己:方法:85 名参与者完成了明尼苏达多相人格量表-2(MMPI-2)的谎言量表(L)和更正量表(K)两次:一次诚实作答,一次以有利的角度表现自己,条件顺序保持平衡。我们对 L 和 K 量表 T 分数以及鼠标和眼动跟踪特征进行了重复测量单变量分析,以比较诚实和受指导的 SDR 条件。此外,还开发了机器学习模型来整合 T 分、运动学指标和眼动,以预测 SDR:结果表明,与诚实条件下的参与者相比,SDR 条件下的参与者记录的 T 分数明显更高,反应时间更长,鼠标轨迹更宽,并且避免看他们想要伪造的答案。机器学习算法预测SDR的准确率为70%-78%:结论:使用鼠标和眼动跟踪的新评估策略可以帮助从业人员识别数据是真实的还是伪造的,从而提高决策的准确性:将自我报告测量与内隐数据相结合可以提高SDR的检测能力,尤其是在管理、组织和法医等精确评估至关重要的场合。
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引用次数: 0
A Job Satisfaction Scale for Tech Workers: Development and Validation in the Global Context 科技工作者工作满意度量表:全球背景下的开发与验证
IF 4.3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2024-10-10 DOI: 10.1155/2024/8873743
Amenawon Imuwahen Ehigbochie, Godspower Osaretin Ekuobase

Humanity now lives and works in two worlds—the physical world and the cyber world. Tech workers are employees, not necessarily information technology (IT) professionals, who work in both worlds and seamlessly harness accessible resources in the worlds to meet organizational goals. This category of employees has unique job experiences and is more complicated to manage than the traditional workforce. Job satisfaction—a measurable outcome of employee wellbeing—remains a crucial indicator of an employee’s job experience. This psychological health of employees is usually measured using a job satisfaction scale. However, existing job satisfaction scales for tech workers lack specificity of measurement or cultural inclusivity. This study is, therefore, aimed at developing and validating a job satisfaction scale for tech workers in the global context. The systematic and scoping literature review methods were adopted for initial factors and item extraction. Two separate online surveys were conducted across the globe to randomly solicit tech workers’ acceptance rating of extracted factors and, after the factor selection, the rating of extracted associated items. The accepted numbers of respondents’ responses were 261 and 223, respectively. The Statistical Package for Social Sciences version 22 was used for data adequacy analysis, factor analysis, and Cronbach’s alpha coefficient test. A seven-factor model with 25 items was realized. Confirmatory factor analysis (CFA) using the Analysis of Moment Structure software has been performed on the seven-factor model. The model was further analyzed for organizational effectiveness. A notable finding was that successful validation is not enough to ship psychometric scales to the market—a sound social effectiveness analysis outcome is required. A practical seven-factor job satisfaction scale for tech workers has been developed and validated for the tech industry.

人类现在生活和工作在两个世界--物理世界和网络世界。科技工作者是指在这两个世界中工作的员工,不一定是信息技术(IT)专业人员,他们可以无缝利用这两个世界中的可用资源来实现组织目标。这类员工有独特的工作经历,管理起来比传统员工更复杂。工作满意度--员工幸福感的可衡量结果--仍然是衡量员工工作体验的重要指标。通常使用工作满意度量表来衡量员工的心理健康状况。然而,现有的科技工作者工作满意度量表缺乏测量的针对性或文化包容性。因此,本研究旨在开发并验证全球范围内科技工作者的工作满意度量表。本研究采用了系统性和范围性文献综述方法来进行初始因素和项目提取。在全球范围内分别进行了两次在线调查,随机征求科技工作者对提取因子的接受度评分,并在因子选择后对提取的相关项目进行评分。受访者的接受度分别为 261 分和 223 分。数据充分性分析、因子分析和 Cronbach's α 系数检验均采用社会科学统计软件包 22 版。最终建立了一个包含 25 个项目的七因素模型。使用矩结构分析软件对七因素模型进行了确认性因素分析(CFA)。对该模型进一步进行了组织效能分析。一个值得注意的发现是,仅仅成功验证还不足以将心理测量量表推向市场--还需要完善的社会效益分析结果。针对科技行业开发并验证了一个实用的科技工作者工作满意度七因素量表。
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引用次数: 0
Assessing the Performance of ChatGPT 3.5 and ChatGPT 4 in Operative Dentistry and Endodontics: An Exploratory Study 评估 ChatGPT 3.5 和 ChatGPT 4 在牙科手术和根管治疗中的性能:一项探索性研究
IF 4.3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2024-10-08 DOI: 10.1155/2024/1119816
Niher Tabassum Snigdha, Rumesa Batul, Mohmed Isaqali Karobari, Abdul Habeeb Adil, Ali Azhar Dawasaz, Mohammad Shahul Hameed, Vini Mehta, Tahir Yusuf Noorani

Background: Artificial intelligence is an innovative technology that mimics human cognitive capacities and has gathered the world’s attention through its vast applications in various fields.

Aim: This study is aimed at assessing the effects of ChatGPT 3.5 and ChatGPT 4 on the validity, reliability, and authenticity of standard assessment techniques used in undergraduate dentistry education.

Methodology: Twenty questions, each requiring a single best answer, were selected from two domains: 10 from operative dentistry and 10 from endodontics. These questions were divided equally, with half presented with multiple choice options and the other half without. Two investigators used different ChatGPT accounts to generate answers, repeating each question three times. The answers were scored between 0% and 100% based on their accuracy. The mean score of the three attempts was recorded, and statistical analysis was conducted.

Results: No statistically significant differences were found between ChatGPT 3.5 and ChatGPT 4 in the accuracy of their responses. Additionally, the analysis showed high consistency between the two reviewers, with no significant difference in their assessments.

Conclusion: This study evaluated the performance of ChatGPT 3.5 and ChatGPT 4 in answering questions related to endodontics and operative dentistry. The results showed no statistically significant differences between the two versions, indicating comparable response accuracy. The consistency between reviewers further validated the reliability of the assessment process.

背景:目的:本研究旨在评估 ChatGPT 3.5 和 ChatGPT 4 对本科口腔医学教育中使用的标准评估技术的有效性、可靠性和真实性的影响:从两个领域中选择了 20 个问题,每个问题都有一个最佳答案:其中 10 个问题来自牙科手术,10 个问题来自牙髓病学。这些问题被平均分配,一半有多项选择题,另一半没有。两名调查人员使用不同的 ChatGPT 账户生成答案,每个问题重复三次。根据答案的准确性在 0% 和 100% 之间打分。记录三次尝试的平均得分,并进行统计分析:结果:ChatGPT 3.5 和 ChatGPT 4 在回答的准确性方面没有发现明显的统计学差异。此外,分析表明两位审稿人之间的一致性很高,他们的评估结果没有明显差异:本研究评估了 ChatGPT 3.5 和 ChatGPT 4 在回答牙髓病学和牙科手术相关问题时的表现。结果表明,两个版本在统计学上没有明显差异,这表明回答的准确性相当。审阅者之间的一致性进一步验证了评估过程的可靠性。
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引用次数: 0
Assessing ChatGPT’s Information Quality Through the Lens of User Information Satisfaction and Information Quality Theory in Higher Education: A Theoretical Framework 从高等教育用户信息满意度和信息质量理论的角度评估 ChatGPT 的信息质量:理论框架
IF 4.3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Pub Date : 2024-10-08 DOI: 10.1155/2024/8114315
Chung-Jen Fu, Andri Dayarana K. Silalahi, I-Tung Shih, Do Thi Thanh Phuong, Ixora Javanisa Eunike, Shinetsetseg Jargalsaikhan

Incorporating AI tools like ChatGPT into higher education has been beneficial, yet the extent of user satisfaction with the quality of information provided by these tools, known as user information satisfaction (UIS) and information quality (IQ) theory, remains underexplored. This study introduces a UIS model specifically designed for ChatGPT’s application in the educational sector based on multidimensions of IQ theory. Drawing from established UIS and IQ theory, we crafted a model centered around seven essential factors that influence the effective use of ChatGPT, aiming to guide educators and learners in overcoming common challenges such as plagiarism and ensuring the ethical use of AI. Data was collected from Indonesian university participants (N = 508) and analyzed using structural equation modeling with Smart-PLS 4.0. The results reveal that completeness, precision, timeliness, convenience, and information format are the most influential factors driving user satisfaction with ChatGPT. Interestingly, our research indicated that the accuracy and reliability of the information, typically deemed paramount, were not the primary concerns in the academic use of ChatGPT. Our findings recommend a cautious approach to integrating ChatGPT in higher education. We advocate for strategic use that recognizes its innovative potential while acknowledging its limitations, ensuring responsible and effective application in educational contexts. This balanced perspective is crucial for integrating AI tools into the academic fabric without compromising educational integrity or quality.

将人工智能工具(如 ChatGPT)纳入高等教育一直是有益的,但用户对这些工具所提供信息质量的满意程度(即用户信息满意度(UIS)和信息质量(IQ)理论)仍未得到充分探讨。本研究基于 IQ 理论的多个维度,介绍了专门为 ChatGPT 在教育领域的应用而设计的 UIS 模型。借鉴已有的 UIS 和 IQ 理论,我们围绕影响 ChatGPT 有效使用的七个基本因素设计了一个模型,旨在指导教育者和学习者克服常见的挑战,如抄袭和确保人工智能的道德使用。数据收集自印度尼西亚的大学参与者(N = 508),并使用 Smart-PLS 4.0 进行结构方程建模分析。结果显示,完整性、准确性、及时性、便利性和信息格式是用户对 ChatGPT 满意度的最大影响因素。有趣的是,我们的研究表明,信息的准确性和可靠性(通常被认为是最重要的)并不是学术界使用 ChatGPT 的首要考虑因素。我们的发现建议在高等教育中整合 ChatGPT 时采取谨慎的方法。我们主张战略性地使用 ChatGPT,在承认其创新潜力的同时承认其局限性,确保在教育环境中负责任地、有效地应用 ChatGPT。这种平衡的观点对于将人工智能工具整合到学术结构中,同时又不损害教育的完整性或质量至关重要。
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引用次数: 0
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Human Behavior and Emerging Technologies
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