Conversational agents (CAs) are effective tools for health behavior change, yet little research investigates the mechanisms through which they work. Following the Computer as Social Actors (CASA) paradigm, we suggest that agents are perceived as human-like actors and hence influence behavior much as human coaches might. As such, agents should be designed to resemble ideal interaction patterns, for example, by resembling their users. In this registered report, we evaluated this paradigm by testing the impact of customization on similarity and reciprocity, which in turn were hypothesized to improve perceptions of the agent and compliance with the agent’s recommendations to complete a cognitive training exercise. In an online study, 2437 participants were randomly assigned to one of two surface-level CA customization conditions (present/absent) and to one of two deep-level CA customization conditions (present/absent) in a between-subject experimental design. As part of a conversation flow with a CA, participants assigned to the present surface- and/or deep-level customization conditions were able to choose their preferred CA based on the four personality summaries and/or choose their CA’s gender (male/female/agender robotic), avatar (choice between seven avatars corresponding to the chosen gender), and name. While the ability to customize increased similarity to the user and the perceptions of customizability, our findings show that customization did not impact experience or compliance. However, the perceived customizability of the agent was linked to increases in the likeability and usefulness of the agent. We conclude that our work finds no negative effects of customization; yet, its impact on the relationship between the agent and its user is complex and can benefit from more research as merited by its applicability to public health. As aging and ill populations increase the burden on health systems worldwide, CAs have the potential to transform the landscape of accessible care.
对话式代理(CA)是改变健康行为的有效工具,但对其作用机制的研究却很少。根据 "计算机作为社会行动者"(CASA)范式,我们认为,代理被视为类似人类的行动者,因此会像人类教练一样影响人们的行为。因此,应将代理设计成理想的交互模式,例如,通过与用户相似来实现。在这份注册报告中,我们通过测试定制对相似性和互惠性的影响来评估这一范式,并假设这反过来会提高对代理的感知,以及对代理建议完成认知训练的依从性。在一项在线研究中,2437 名参与者被随机分配到两种表层 CA 定制条件(存在/不存在)和两种深层 CA 定制条件(存在/不存在)中的一种。作为与 CA 对话流程的一部分,被分配到表面和/或深层次定制条件下的参与者可以根据四种个性总结选择他们喜欢的 CA,和/或选择他们 CA 的性别(男性/女性/两性机器人)、头像(在与所选性别相对应的七个头像中选择)和名字。虽然定制能力增加了与用户的相似度和对可定制性的感知,但我们的研究结果表明,定制并不影响体验或服从性。然而,人们对代理的可定制性的感知与代理的可喜欢性和有用性的增加有关。我们的结论是,我们的工作没有发现定制化的负面影响;然而,定制化对代理及其用户之间关系的影响是复杂的,可以从更多的研究中获益,因为它适用于公共卫生。随着老龄化和患病人口的增加,全球医疗系统的负担加重,CA 有可能改变无障碍医疗的面貌。
{"title":"Customizability in Conversational Agents and Their Impact on Health Engagement (Stage 2)","authors":"Stephen C. Paul, Nina Bartmann, Jenna L. Clark","doi":"10.1155/2024/5015913","DOIUrl":"https://doi.org/10.1155/2024/5015913","url":null,"abstract":"<p>Conversational agents (CAs) are effective tools for health behavior change, yet little research investigates the mechanisms through which they work. Following the Computer as Social Actors (CASA) paradigm, we suggest that agents are perceived as human-like actors and hence influence behavior much as human coaches might. As such, agents should be designed to resemble ideal interaction patterns, for example, by resembling their users. In this registered report, we evaluated this paradigm by testing the impact of customization on similarity and reciprocity, which in turn were hypothesized to improve perceptions of the agent and compliance with the agent’s recommendations to complete a cognitive training exercise. In an online study, 2437 participants were randomly assigned to one of two surface-level CA customization conditions (present/absent) and to one of two deep-level CA customization conditions (present/absent) in a between-subject experimental design. As part of a conversation flow with a CA, participants assigned to the present surface- and/or deep-level customization conditions were able to choose their preferred CA based on the four personality summaries and/or choose their CA’s gender (male/female/agender robotic), avatar (choice between seven avatars corresponding to the chosen gender), and name. While the ability to customize increased similarity to the user and the perceptions of customizability, our findings show that customization did not impact experience or compliance. However, the perceived customizability of the agent was linked to increases in the likeability and usefulness of the agent. We conclude that our work finds no negative effects of customization; yet, its impact on the relationship between the agent and its user is complex and can benefit from more research as merited by its applicability to public health. As aging and ill populations increase the burden on health systems worldwide, CAs have the potential to transform the landscape of accessible care.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/5015913","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142561568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Consumers’ willingness to pay a price premium is pivotal for assessing brand value and competitive advantage. Yet, limited and scattered research has focused on how combining brand emotion, strength, and brand loyalty can influence consumers’ willingness to accept a price premium. The present study examines the role of brand attachment, brand strength, and brand loyalty in determining consumers’ willingness to pay a price premium and explores their interplay using a serial mediation model within a unified framework, specifically focusing on home appliance brands. Data from 323 valid questionnaires collected from Algerian households were analyzed using PLS-SEM. Results demonstrate that consumers’ willingness to pay a price premium is significantly and positively influenced by brand strength, brand attachment, and brand loyalty. Furthermore, the relationship between brand strength and consumers’ willingness to pay a price premium is mediated positively by brand attachment and brand loyalty. Grounded on various theories and addressing gaps captured in previous studies, this research is considered pioneering in this field. This study significantly advances our understanding of how brand emotional bonds, brand relationships, and brand strength interplay to influence consumers’ willingness to pay a premium. The findings highlight the importance for brand managers to sustain robust brands to stimulate consumers’ opening to pay extra, thereby achieving and maintaining long-term success in a competitive market.
{"title":"Crafting Robust Brands for Premium Pricing: Understanding the Synergy of Brand Strength, Loyalty, and Attachment","authors":"Sofiane Laradi, Tawfiq Seraa, Mahmaod Alrawad, Abdalwali Lutfi, Mohammed Amin Almaiah","doi":"10.1155/2024/9885145","DOIUrl":"https://doi.org/10.1155/2024/9885145","url":null,"abstract":"<p>Consumers’ willingness to pay a price premium is pivotal for assessing brand value and competitive advantage. Yet, limited and scattered research has focused on how combining brand emotion, strength, and brand loyalty can influence consumers’ willingness to accept a price premium. The present study examines the role of brand attachment, brand strength, and brand loyalty in determining consumers’ willingness to pay a price premium and explores their interplay using a serial mediation model within a unified framework, specifically focusing on home appliance brands. Data from 323 valid questionnaires collected from Algerian households were analyzed using PLS-SEM. Results demonstrate that consumers’ willingness to pay a price premium is significantly and positively influenced by brand strength, brand attachment, and brand loyalty. Furthermore, the relationship between brand strength and consumers’ willingness to pay a price premium is mediated positively by brand attachment and brand loyalty. Grounded on various theories and addressing gaps captured in previous studies, this research is considered pioneering in this field. This study significantly advances our understanding of how brand emotional bonds, brand relationships, and brand strength interplay to influence consumers’ willingness to pay a premium. The findings highlight the importance for brand managers to sustain robust brands to stimulate consumers’ opening to pay extra, thereby achieving and maintaining long-term success in a competitive market.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/9885145","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142555373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Leonidas Theodorakopoulos, Alexandra Theodoropoulou
The integration of big data analytics in digital marketing has fundamentally transformed how organizations understand and influence consumer behavior. This systematic review explores the potential of big data to offer deep insights into consumer preferences and behaviors. The current literature on big data and consumer behavior showcases its potential in enhancing marketing and customer experiences. However, significant gaps exist, such as longitudinal studies on how continuous big data–driven personalization affects consumer trust and loyalty over time. Addressing these gaps will advance academic understanding and offer practical insights for optimizing marketing strategies and improving customer experiences ethically. Focusing on these areas will contribute to a holistic view of big data’s responsible use in digital marketing. By utilizing large datasets, businesses can now tailor their marketing strategies to individual consumers, enhancing customer satisfaction and engagement. Adopting the PRISMA methodology, this review synthesizes recent literature to evaluate the benefits of big data in digital marketing. The research was conducted through a rigorous five-stage process, encompassing the identification of key research questions, database searches, and the critical analysis of selected articles: (1) defining the initial topic, (2) developing the appropriate research questions, (3) identifying the necessary keywords, (4) identifying and searching databases, and finally (5) accessing and reading the articles. The databases that were searched were as follows: Scopus, Web of Science, Emerald Insight, Springer Link, and ScienceDirect. The articles that were selected were 19, in a total sum of 265 identified articles. The findings consolidate current knowledge on how big data analytics can optimize marketing strategies and consumer experiences. Ultimately, this review underscores the transformative potential of big data in digital marketing, highlighting its role in enhancing customer insights and driving more effective marketing strategies.
大数据分析与数字营销的整合从根本上改变了企业了解和影响消费者行为的方式。本系统综述探讨了大数据在深入洞察消费者偏好和行为方面的潜力。目前有关大数据和消费者行为的文献展示了大数据在提升营销和客户体验方面的潜力。然而,目前还存在着巨大的差距,例如关于大数据驱动的持续个性化如何随着时间的推移影响消费者信任度和忠诚度的纵向研究。缩小这些差距将促进学术界对其的理解,并为优化营销战略和以道德方式改善客户体验提供实用见解。关注这些领域将有助于全面了解大数据在数字营销中的负责任使用。通过利用大型数据集,企业现在可以针对每个消费者量身定制营销策略,提高客户满意度和参与度。本综述采用 PRISMA 方法,对近期文献进行了综合,以评估大数据在数字营销中的益处。本研究采用了严格的五阶段流程,包括确定关键研究问题、数据库搜索以及对所选文章进行批判性分析:(1) 确定最初的主题,(2) 提出适当的研究问题,(3) 确定必要的关键词,(4) 确定和搜索数据库,最后 (5) 访问和阅读文章。搜索的数据库如下:Scopus、Web of Science、Emerald Insight、Springer Link 和 ScienceDirect。所选文章有 19 篇,总共确定了 265 篇文章。研究结果巩固了当前关于大数据分析如何优化营销策略和消费者体验的知识。最终,这篇综述强调了大数据在数字营销中的变革潜力,突出了大数据在增强客户洞察力和推动更有效营销战略方面的作用。
{"title":"Leveraging Big Data Analytics for Understanding Consumer Behavior in Digital Marketing: A Systematic Review","authors":"Leonidas Theodorakopoulos, Alexandra Theodoropoulou","doi":"10.1155/2024/3641502","DOIUrl":"https://doi.org/10.1155/2024/3641502","url":null,"abstract":"<p>The integration of big data analytics in digital marketing has fundamentally transformed how organizations understand and influence consumer behavior. This systematic review explores the potential of big data to offer deep insights into consumer preferences and behaviors. The current literature on big data and consumer behavior showcases its potential in enhancing marketing and customer experiences. However, significant gaps exist, such as longitudinal studies on how continuous big data–driven personalization affects consumer trust and loyalty over time. Addressing these gaps will advance academic understanding and offer practical insights for optimizing marketing strategies and improving customer experiences ethically. Focusing on these areas will contribute to a holistic view of big data’s responsible use in digital marketing. By utilizing large datasets, businesses can now tailor their marketing strategies to individual consumers, enhancing customer satisfaction and engagement. Adopting the PRISMA methodology, this review synthesizes recent literature to evaluate the benefits of big data in digital marketing. The research was conducted through a rigorous five-stage process, encompassing the identification of key research questions, database searches, and the critical analysis of selected articles: (1) defining the initial topic, (2) developing the appropriate research questions, (3) identifying the necessary keywords, (4) identifying and searching databases, and finally (5) accessing and reading the articles. The databases that were searched were as follows: Scopus, Web of Science, Emerald Insight, Springer Link, and ScienceDirect. The articles that were selected were 19, in a total sum of 265 identified articles. The findings consolidate current knowledge on how big data analytics can optimize marketing strategies and consumer experiences. Ultimately, this review underscores the transformative potential of big data in digital marketing, highlighting its role in enhancing customer insights and driving more effective marketing strategies.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/3641502","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142525343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mobile applications positively influence the practice of physical activity in adolescents, but the effect of this improvement on the psychological state and the addictive use of technologies in this population is unknown. For this reason, the aims of the present investigation were to establish the differences in psychological variables and problematic mobile phone use by adolescents after a 10-week intervention with mobile apps, according to gender and the different mobile applications used. A randomized controlled trial was conducted in Spain with 400 adolescents aged 12–16 years (mean age: 13.96 ± 1.21 years old) whose physical activity level, satisfaction of competence, autonomy, and relatedness, life satisfaction, and addictive use of the mobile phone were measured. Two measurements were taken, with a 10-week intervention period in between. During the intervention, adolescents in the experimental group (EG) must use one of the selected mobile applications (Strava, Pacer, MapMyWalk, or Pokémon-Go) a minimum of 3 times per week, covering the distance indicated for each week. The use of the mobile applications was randomized for each class group, and an explanation was given to the adolescents prior to the start of the intervention. The results showed that EG showed a significant improvement in the psychological variables (p = 0.003 − 0.036) compared to the control group and also a decreased problematic mobile phone use (p = 0.004). Specifically, females in the EG increased autonomy (p = 0.010), relatedness (p = 0.019), and life satisfaction (p = 0.020), while males improved relatedness (p = 0.021) and competence (p = 0.018). In addition, the different applications used could influence autonomy, relatedness, and problematic mobile phone use. To conclude, the use of mobile step trackers could be useful to maintain an adequate psychological state of the adolescent population without increasing the addictive or problematic use of these technologies.
{"title":"The Use of Physical Activity Mobile Apps Improves the Psychological State of Adolescents: A Randomized Controlled Trial","authors":"Adrián Mateo-Orcajada, Raquel Vaquero-Cristóbal, Lucía Abenza-Cano","doi":"10.1155/2024/4687827","DOIUrl":"https://doi.org/10.1155/2024/4687827","url":null,"abstract":"<p>Mobile applications positively influence the practice of physical activity in adolescents, but the effect of this improvement on the psychological state and the addictive use of technologies in this population is unknown. For this reason, the aims of the present investigation were to establish the differences in psychological variables and problematic mobile phone use by adolescents after a 10-week intervention with mobile apps, according to gender and the different mobile applications used. A randomized controlled trial was conducted in Spain with 400 adolescents aged 12–16 years (mean age: 13.96 ± 1.21 years old) whose physical activity level, satisfaction of competence, autonomy, and relatedness, life satisfaction, and addictive use of the mobile phone were measured. Two measurements were taken, with a 10-week intervention period in between. During the intervention, adolescents in the experimental group (EG) must use one of the selected mobile applications (Strava, Pacer, MapMyWalk, or Pokémon-Go) a minimum of 3 times per week, covering the distance indicated for each week. The use of the mobile applications was randomized for each class group, and an explanation was given to the adolescents prior to the start of the intervention. The results showed that EG showed a significant improvement in the psychological variables (<i>p</i> = 0.003 − 0.036) compared to the control group and also a decreased problematic mobile phone use (<i>p</i> = 0.004). Specifically, females in the EG increased autonomy (<i>p</i> = 0.010), relatedness (<i>p</i> = 0.019), and life satisfaction (<i>p</i> = 0.020), while males improved relatedness (<i>p</i> = 0.021) and competence (<i>p</i> = 0.018). In addition, the different applications used could influence autonomy, relatedness, and problematic mobile phone use. To conclude, the use of mobile step trackers could be useful to maintain an adequate psychological state of the adolescent population without increasing the addictive or problematic use of these technologies.</p><p><b>Trial Registration:</b> ClinicalTrials.gov identifier: NCT04860128.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/4687827","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142447744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ariela Raissa Lima-Costa, Anna Enrica Tosti, Bruno Bonfá-Araujo, Mirko Duradoni
In the contemporary digital era, the extensive integration of information and communication technologies (ICT) has significantly changed offline activities, including communication, shopping, and media consumption. This integration has been accelerated by the COVID-19 pandemic, leading to increased reliance on ICT for work, education, socializing, and accessing essential services. Consequently, there is growing concern about the impact of ICT on well-being, particularly regarding psychological and financial health, as well as the association with psychiatric disorders. This study is aimed at exploring the psychometric properties of two scales adapted for the Brazilian context: the Digital Life Balance (DLB) scale and the Need for Online Social Feedback (NfOSF) scale. These scales measure individuals’ perceived balance between online and offline activities and their need for social validation online, respectively. Using a sample of 220 Brazilian individuals (50.9% female, 43.6% male, mean age = 34.96 years, SD = 11.32), we conducted confirmatory factor analysis (CFA) to assess the scales’ factor structures and test the reliability and validity of the two measures. The results demonstrated good fit indices and reliable internal consistency for both scales. Additionally, metric invariance between Brazilian and Italian samples was established, supporting cross-cultural applicability. External validity was examined through correlations with time spent on social media and the perceived importance of followers. Findings indicate that higher DLB is associated with less time spent online, while greater NfOSF correlates with higher importance placed on social media followers. These insights highlight the importance of understanding digital balance and the role of social feedback in ICT use, contributing to the effective screening of potential dysfunctional ICT use in Brazil. As a result of this study, validated Brazilian versions of the NfOSF and DLB scales were successfully obtained, offering valuable tools for assessing DLB and the NfOSF in the Brazilian context.
{"title":"Digital Life Balance and Need for Online Social Feedback: Cross–Cultural Psychometric Analysis in Brazil","authors":"Ariela Raissa Lima-Costa, Anna Enrica Tosti, Bruno Bonfá-Araujo, Mirko Duradoni","doi":"10.1155/2024/1179740","DOIUrl":"https://doi.org/10.1155/2024/1179740","url":null,"abstract":"<p>In the contemporary digital era, the extensive integration of information and communication technologies (ICT) has significantly changed offline activities, including communication, shopping, and media consumption. This integration has been accelerated by the COVID-19 pandemic, leading to increased reliance on ICT for work, education, socializing, and accessing essential services. Consequently, there is growing concern about the impact of ICT on well-being, particularly regarding psychological and financial health, as well as the association with psychiatric disorders. This study is aimed at exploring the psychometric properties of two scales adapted for the Brazilian context: the Digital Life Balance (DLB) scale and the Need for Online Social Feedback (NfOSF) scale. These scales measure individuals’ perceived balance between online and offline activities and their need for social validation online, respectively. Using a sample of 220 Brazilian individuals (50.9% female, 43.6% male, mean age = 34.96 years, SD = 11.32), we conducted confirmatory factor analysis (CFA) to assess the scales’ factor structures and test the reliability and validity of the two measures. The results demonstrated good fit indices and reliable internal consistency for both scales. Additionally, metric invariance between Brazilian and Italian samples was established, supporting cross-cultural applicability. External validity was examined through correlations with time spent on social media and the perceived importance of followers. Findings indicate that higher DLB is associated with less time spent online, while greater NfOSF correlates with higher importance placed on social media followers. These insights highlight the importance of understanding digital balance and the role of social feedback in ICT use, contributing to the effective screening of potential dysfunctional ICT use in Brazil. As a result of this study, validated Brazilian versions of the NfOSF and DLB scales were successfully obtained, offering valuable tools for assessing DLB and the NfOSF in the Brazilian context.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-10-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/1179740","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142435444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Selin Gurgun, Emily Arden-Close, Keith Phalp, Raian Ali
The spread of misinformation on social media is a critical issue. One potential solution to mitigate the spread is user corrections; however, users often refrain due to various concerns. Leveraging the established influence of user interface design (UID) on how user interact with and respond to misinformation, this study investigates how user interface features can be designed to motivate users to challenge misinformation. It is aimed at gaining insights into users’ needs and UID requirements that encourage this behaviour. We conducted four codesign sessions with 18 social media users (age range 20–60 years M = 39.1; 10 female and 8 male). We applied the unified theory of acceptance and use of technology (UTAUT) as a theoretical framework and analysed our data based on the core constructs of this framework: performance expectancy, effort expectancy, social influence, and facilitating conditions. Our findings reveal four design considerations: creating secure and supportive environments, facilitating informed discussions through easy confrontation and access to reliable resources, leveraging recognition and social proof, and user support infrastructure. We also identified specific design elements with users, including indirection, semianonymity and privacy, simplicity, one-click challenging, easy access to reliable sources, recognition, displaying social proof, and platform support. These elements are aimed at reducing social discomfort and making the process of correcting misinformation more approachable for users. Our findings offer actionable insights for social media platform designers to reduce the spread of misinformation by creating environments that encourage constructive dialogues and allow users to challenge misinformation without fear of conflict.
{"title":"Motivated by Design: A Codesign Study to Promote Challenging Misinformation on Social Media","authors":"Selin Gurgun, Emily Arden-Close, Keith Phalp, Raian Ali","doi":"10.1155/2024/5595339","DOIUrl":"https://doi.org/10.1155/2024/5595339","url":null,"abstract":"<p>The spread of misinformation on social media is a critical issue. One potential solution to mitigate the spread is user corrections; however, users often refrain due to various concerns. Leveraging the established influence of user interface design (UID) on how user interact with and respond to misinformation, this study investigates how user interface features can be designed to motivate users to challenge misinformation. It is aimed at gaining insights into users’ needs and UID requirements that encourage this behaviour. We conducted four codesign sessions with 18 social media users (age range 20–60 years <i>M</i> = 39.1; 10 female and 8 male). We applied the unified theory of acceptance and use of technology (UTAUT) as a theoretical framework and analysed our data based on the core constructs of this framework: performance expectancy, effort expectancy, social influence, and facilitating conditions. Our findings reveal four design considerations: creating secure and supportive environments, facilitating informed discussions through easy confrontation and access to reliable resources, leveraging recognition and social proof, and user support infrastructure. We also identified specific design elements with users, including indirection, semianonymity and privacy, simplicity, one-click challenging, easy access to reliable sources, recognition, displaying social proof, and platform support. These elements are aimed at reducing social discomfort and making the process of correcting misinformation more approachable for users. Our findings offer actionable insights for social media platform designers to reduce the spread of misinformation by creating environments that encourage constructive dialogues and allow users to challenge misinformation without fear of conflict.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/5595339","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142435425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Cristina Mazza, Irene Ceccato, Loreta Cannito, Merylin Monaro, Eleonora Ricci, Emanuela Bartolini, Alessandra Cardinale, Adolfo Di Crosta, Matteo Cardaioli, Pasquale La Malva, Marco Colasanti, Renata Tambelli, Luciano Giromini, Rocco Palumbo, Riccardo Palumbo, Alberto Di Domenico, Paolo Roma
Context: In high-stakes assessments, such as court cases or managerial evaluations, decision-makers heavily rely on psychological testing. These assessments often play a crucial role in determining important decisions that affect a person’s life and have a significant impact on society.
Problem Statement: Research indicates that many psychological assessments are compromised by respondents’ deliberate distortions and inaccurate self-presentations. Among these sources of bias, socially desirable responding (SDR) describes the tendency to provide overly positive self-descriptions. This positive response bias can invalidate test results and lead to inaccurate assessments.
Objectives: The present study is aimed at investigating the utility of mouse- and eye-tracking technologies for detecting SDR in psychological assessments. By integrating these technologies, the study sought to develop more effective methods for identifying when respondents are presenting themselves in a favorable light.
Methods: Eighty-five participants completed the Lie (L) and Correction (K) scales of the Minnesota Multiphasic Personality Inventory-2 (MMPI-2) twice: once answering honestly and once presenting themselves in a favorable light, with the order of conditions balanced. Repeated measures univariate analyses were conducted on L and K scale T-scores, as well as on mouse- and eye-tracking features, to compare the honest and instructed SDR conditions. Additionally, machine learning models were developed to integrate T-scores, kinematic indicators, and eye movements for predicting SDR.
Results: The results showed that participants in the SDR condition recorded significantly higher T-scores, longer response times, wider mouse trajectories, and avoided looking at the answers they intended to fake, compared to participants in the honest condition. Machine learning algorithms predicted SDR with 70%–78% accuracy.
Conclusion: New assessment strategies using mouse- and eye-tracking can help practitioners identify whether data is genuine or fabricated, potentially enhancing decision-making accuracy.
Implications: Combining self-report measures with implicit data can improve SDR detection, particularly in managerial, organizational, and forensic contexts where precise assessments are crucial.
背景:在法庭案件或管理评估等高风险评估中,决策者非常依赖心理测试。这些评估通常在决定影响个人生活并对社会产生重大影响的重要决策中发挥关键作用:研究表明,许多心理测评都会因为受测者的故意歪曲和不准确的自我陈述而受到影响。在这些偏差来源中,社会期望反应(SDR)描述了提供过于积极的自我描述的倾向。这种积极的反应偏差会使测试结果无效,并导致不准确的评估:本研究旨在调查鼠标和眼球追踪技术在心理测评中检测 SDR 的实用性。通过整合这些技术,本研究试图开发出更有效的方法,以识别受测者何时以有利的方式表现自己:方法:85 名参与者完成了明尼苏达多相人格量表-2(MMPI-2)的谎言量表(L)和更正量表(K)两次:一次诚实作答,一次以有利的角度表现自己,条件顺序保持平衡。我们对 L 和 K 量表 T 分数以及鼠标和眼动跟踪特征进行了重复测量单变量分析,以比较诚实和受指导的 SDR 条件。此外,还开发了机器学习模型来整合 T 分、运动学指标和眼动,以预测 SDR:结果表明,与诚实条件下的参与者相比,SDR 条件下的参与者记录的 T 分数明显更高,反应时间更长,鼠标轨迹更宽,并且避免看他们想要伪造的答案。机器学习算法预测SDR的准确率为70%-78%:结论:使用鼠标和眼动跟踪的新评估策略可以帮助从业人员识别数据是真实的还是伪造的,从而提高决策的准确性:将自我报告测量与内隐数据相结合可以提高SDR的检测能力,尤其是在管理、组织和法医等精确评估至关重要的场合。
{"title":"A Step Forward in Identifying Socially Desirable Respondents: An Integrated Machine Learning Model Considering T-Scores, Response Time, Kinematic Indicators, and Eye Movements","authors":"Cristina Mazza, Irene Ceccato, Loreta Cannito, Merylin Monaro, Eleonora Ricci, Emanuela Bartolini, Alessandra Cardinale, Adolfo Di Crosta, Matteo Cardaioli, Pasquale La Malva, Marco Colasanti, Renata Tambelli, Luciano Giromini, Rocco Palumbo, Riccardo Palumbo, Alberto Di Domenico, Paolo Roma","doi":"10.1155/2024/7267030","DOIUrl":"https://doi.org/10.1155/2024/7267030","url":null,"abstract":"<p><b>Context:</b> In high-stakes assessments, such as court cases or managerial evaluations, decision-makers heavily rely on psychological testing. These assessments often play a crucial role in determining important decisions that affect a person’s life and have a significant impact on society.</p><p><b>Problem Statement:</b> Research indicates that many psychological assessments are compromised by respondents’ deliberate distortions and inaccurate self-presentations. Among these sources of bias, socially desirable responding (SDR) describes the tendency to provide overly positive self-descriptions. This positive response bias can invalidate test results and lead to inaccurate assessments.</p><p><b>Objectives:</b> The present study is aimed at investigating the utility of mouse- and eye-tracking technologies for detecting SDR in psychological assessments. By integrating these technologies, the study sought to develop more effective methods for identifying when respondents are presenting themselves in a favorable light.</p><p><b>Methods:</b> Eighty-five participants completed the Lie (L) and Correction (K) scales of the Minnesota Multiphasic Personality Inventory-2 (MMPI-2) twice: once answering honestly and once presenting themselves in a favorable light, with the order of conditions balanced. Repeated measures univariate analyses were conducted on L and K scale <i>T</i>-scores, as well as on mouse- and eye-tracking features, to compare the honest and instructed SDR conditions. Additionally, machine learning models were developed to integrate T-scores, kinematic indicators, and eye movements for predicting SDR.</p><p><b>Results:</b> The results showed that participants in the SDR condition recorded significantly higher <i>T</i>-scores, longer response times, wider mouse trajectories, and avoided looking at the answers they intended to fake, compared to participants in the honest condition. Machine learning algorithms predicted SDR with 70%–78% accuracy.</p><p><b>Conclusion:</b> New assessment strategies using mouse- and eye-tracking can help practitioners identify whether data is genuine or fabricated, potentially enhancing decision-making accuracy.</p><p><b>Implications:</b> Combining self-report measures with implicit data can improve SDR detection, particularly in managerial, organizational, and forensic contexts where precise assessments are crucial.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/7267030","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142429865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Humanity now lives and works in two worlds—the physical world and the cyber world. Tech workers are employees, not necessarily information technology (IT) professionals, who work in both worlds and seamlessly harness accessible resources in the worlds to meet organizational goals. This category of employees has unique job experiences and is more complicated to manage than the traditional workforce. Job satisfaction—a measurable outcome of employee wellbeing—remains a crucial indicator of an employee’s job experience. This psychological health of employees is usually measured using a job satisfaction scale. However, existing job satisfaction scales for tech workers lack specificity of measurement or cultural inclusivity. This study is, therefore, aimed at developing and validating a job satisfaction scale for tech workers in the global context. The systematic and scoping literature review methods were adopted for initial factors and item extraction. Two separate online surveys were conducted across the globe to randomly solicit tech workers’ acceptance rating of extracted factors and, after the factor selection, the rating of extracted associated items. The accepted numbers of respondents’ responses were 261 and 223, respectively. The Statistical Package for Social Sciences version 22 was used for data adequacy analysis, factor analysis, and Cronbach’s alpha coefficient test. A seven-factor model with 25 items was realized. Confirmatory factor analysis (CFA) using the Analysis of Moment Structure software has been performed on the seven-factor model. The model was further analyzed for organizational effectiveness. A notable finding was that successful validation is not enough to ship psychometric scales to the market—a sound social effectiveness analysis outcome is required. A practical seven-factor job satisfaction scale for tech workers has been developed and validated for the tech industry.
{"title":"A Job Satisfaction Scale for Tech Workers: Development and Validation in the Global Context","authors":"Amenawon Imuwahen Ehigbochie, Godspower Osaretin Ekuobase","doi":"10.1155/2024/8873743","DOIUrl":"https://doi.org/10.1155/2024/8873743","url":null,"abstract":"<p>Humanity now lives and works in two worlds—the physical world and the cyber world. Tech workers are employees, not necessarily information technology (IT) professionals, who work in both worlds and seamlessly harness accessible resources in the worlds to meet organizational goals. This category of employees has unique job experiences and is more complicated to manage than the traditional workforce. Job satisfaction—a measurable outcome of employee wellbeing—remains a crucial indicator of an employee’s job experience. This psychological health of employees is usually measured using a job satisfaction scale. However, existing job satisfaction scales for tech workers lack specificity of measurement or cultural inclusivity. This study is, therefore, aimed at developing and validating a job satisfaction scale for tech workers in the global context. The systematic and scoping literature review methods were adopted for initial factors and item extraction. Two separate online surveys were conducted across the globe to randomly solicit tech workers’ acceptance rating of extracted factors and, after the factor selection, the rating of extracted associated items. The accepted numbers of respondents’ responses were 261 and 223, respectively. The Statistical Package for Social Sciences version 22 was used for data adequacy analysis, factor analysis, and Cronbach’s alpha coefficient test. A seven-factor model with 25 items was realized. Confirmatory factor analysis (CFA) using the Analysis of Moment Structure software has been performed on the seven-factor model. The model was further analyzed for organizational effectiveness. A notable finding was that successful validation is not enough to ship psychometric scales to the market—a sound social effectiveness analysis outcome is required. A practical seven-factor job satisfaction scale for tech workers has been developed and validated for the tech industry.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/8873743","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142404560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Niher Tabassum Snigdha, Rumesa Batul, Mohmed Isaqali Karobari, Abdul Habeeb Adil, Ali Azhar Dawasaz, Mohammad Shahul Hameed, Vini Mehta, Tahir Yusuf Noorani
Background: Artificial intelligence is an innovative technology that mimics human cognitive capacities and has gathered the world’s attention through its vast applications in various fields.
Aim: This study is aimed at assessing the effects of ChatGPT 3.5 and ChatGPT 4 on the validity, reliability, and authenticity of standard assessment techniques used in undergraduate dentistry education.
Methodology: Twenty questions, each requiring a single best answer, were selected from two domains: 10 from operative dentistry and 10 from endodontics. These questions were divided equally, with half presented with multiple choice options and the other half without. Two investigators used different ChatGPT accounts to generate answers, repeating each question three times. The answers were scored between 0% and 100% based on their accuracy. The mean score of the three attempts was recorded, and statistical analysis was conducted.
Results: No statistically significant differences were found between ChatGPT 3.5 and ChatGPT 4 in the accuracy of their responses. Additionally, the analysis showed high consistency between the two reviewers, with no significant difference in their assessments.
Conclusion: This study evaluated the performance of ChatGPT 3.5 and ChatGPT 4 in answering questions related to endodontics and operative dentistry. The results showed no statistically significant differences between the two versions, indicating comparable response accuracy. The consistency between reviewers further validated the reliability of the assessment process.
{"title":"Assessing the Performance of ChatGPT 3.5 and ChatGPT 4 in Operative Dentistry and Endodontics: An Exploratory Study","authors":"Niher Tabassum Snigdha, Rumesa Batul, Mohmed Isaqali Karobari, Abdul Habeeb Adil, Ali Azhar Dawasaz, Mohammad Shahul Hameed, Vini Mehta, Tahir Yusuf Noorani","doi":"10.1155/2024/1119816","DOIUrl":"https://doi.org/10.1155/2024/1119816","url":null,"abstract":"<p><b>Background</b>: Artificial intelligence is an innovative technology that mimics human cognitive capacities and has gathered the world’s attention through its vast applications in various fields.</p><p><b>Aim:</b> This study is aimed at assessing the effects of ChatGPT 3.5 and ChatGPT 4 on the validity, reliability, and authenticity of standard assessment techniques used in undergraduate dentistry education.</p><p><b>Methodology:</b> Twenty questions, each requiring a single best answer, were selected from two domains: 10 from operative dentistry and 10 from endodontics. These questions were divided equally, with half presented with multiple choice options and the other half without. Two investigators used different ChatGPT accounts to generate answers, repeating each question three times. The answers were scored between 0% and 100% based on their accuracy. The mean score of the three attempts was recorded, and statistical analysis was conducted.</p><p><b>Results</b>: No statistically significant differences were found between ChatGPT 3.5 and ChatGPT 4 in the accuracy of their responses. Additionally, the analysis showed high consistency between the two reviewers, with no significant difference in their assessments.</p><p><b>Conclusion:</b> This study evaluated the performance of ChatGPT 3.5 and ChatGPT 4 in answering questions related to endodontics and operative dentistry. The results showed no statistically significant differences between the two versions, indicating comparable response accuracy. The consistency between reviewers further validated the reliability of the assessment process.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/1119816","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142404724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Chung-Jen Fu, Andri Dayarana K. Silalahi, I-Tung Shih, Do Thi Thanh Phuong, Ixora Javanisa Eunike, Shinetsetseg Jargalsaikhan
Incorporating AI tools like ChatGPT into higher education has been beneficial, yet the extent of user satisfaction with the quality of information provided by these tools, known as user information satisfaction (UIS) and information quality (IQ) theory, remains underexplored. This study introduces a UIS model specifically designed for ChatGPT’s application in the educational sector based on multidimensions of IQ theory. Drawing from established UIS and IQ theory, we crafted a model centered around seven essential factors that influence the effective use of ChatGPT, aiming to guide educators and learners in overcoming common challenges such as plagiarism and ensuring the ethical use of AI. Data was collected from Indonesian university participants (N = 508) and analyzed using structural equation modeling with Smart-PLS 4.0. The results reveal that completeness, precision, timeliness, convenience, and information format are the most influential factors driving user satisfaction with ChatGPT. Interestingly, our research indicated that the accuracy and reliability of the information, typically deemed paramount, were not the primary concerns in the academic use of ChatGPT. Our findings recommend a cautious approach to integrating ChatGPT in higher education. We advocate for strategic use that recognizes its innovative potential while acknowledging its limitations, ensuring responsible and effective application in educational contexts. This balanced perspective is crucial for integrating AI tools into the academic fabric without compromising educational integrity or quality.
{"title":"Assessing ChatGPT’s Information Quality Through the Lens of User Information Satisfaction and Information Quality Theory in Higher Education: A Theoretical Framework","authors":"Chung-Jen Fu, Andri Dayarana K. Silalahi, I-Tung Shih, Do Thi Thanh Phuong, Ixora Javanisa Eunike, Shinetsetseg Jargalsaikhan","doi":"10.1155/2024/8114315","DOIUrl":"https://doi.org/10.1155/2024/8114315","url":null,"abstract":"<p>Incorporating AI tools like ChatGPT into higher education has been beneficial, yet the extent of user satisfaction with the quality of information provided by these tools, known as user information satisfaction (UIS) and information quality (IQ) theory, remains underexplored. This study introduces a UIS model specifically designed for ChatGPT’s application in the educational sector based on multidimensions of IQ theory. Drawing from established UIS and IQ theory, we crafted a model centered around seven essential factors that influence the effective use of ChatGPT, aiming to guide educators and learners in overcoming common challenges such as plagiarism and ensuring the ethical use of AI. Data was collected from Indonesian university participants (<i>N</i> = 508) and analyzed using structural equation modeling with Smart-PLS 4.0. The results reveal that completeness, precision, timeliness, convenience, and information format are the most influential factors driving user satisfaction with ChatGPT. Interestingly, our research indicated that the accuracy and reliability of the information, typically deemed paramount, were not the primary concerns in the academic use of ChatGPT. Our findings recommend a cautious approach to integrating ChatGPT in higher education. We advocate for strategic use that recognizes its innovative potential while acknowledging its limitations, ensuring responsible and effective application in educational contexts. This balanced perspective is crucial for integrating AI tools into the academic fabric without compromising educational integrity or quality.</p>","PeriodicalId":36408,"journal":{"name":"Human Behavior and Emerging Technologies","volume":null,"pages":null},"PeriodicalIF":4.3,"publicationDate":"2024-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2024/8114315","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142404738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}