Opportunities and Threats of using Artificial Intelligence (AI) in Political Communications

Abstract

The article examines aspects related to the opportunities and threats of using artificial intelligence (AI) in politi-cal communications. The conclusion is drawn about the dual nature of the use of artificial intelligence (AI) in political communications. Attention is drawn to the key current threats to the use of AI in political communica-tions – the spread of deepfakes and the use of AI algorithms in disinformation, manipulation of public con-sciousness or gaining advantages in the selective delivery of information to recipients. A comprehensive ar-gument is given for the depth of the problems associated with the potential use of AI in electoral communica-tions and the difficulties that arise in overcoming them. Practical measures are proposed to level out the nega-tive aspects of the potential use of artificial intelligence in political and, above all, electoral communications in the Russian Federation.