Pemanfaatan Media Sosial Instagram Dalam Membangun Brand Image Pada Klub Internal Persebaya Amatir

Idris Ariyanto, Supriyono Supriyono
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Abstract

This research provides in-depth insight into optimizing the use of Instagram as an effective branding tool, with an emphasis on high-quality visual content to maintain brand consistency that is able to stimulate more active consumer interaction. As a football club, Persebaya Amateur feels the need to expand its reach and interaction with its audience, especially through social media as the main communication channel. The main focus of this research is on the Instagram platform, which is the main media used by the club. To obtain accurate data and information, careful research methods are used. The findings from this research can provide a deeper insight into the club, especially within the internal scope of Persebaya Amateur, to understand consumer behavior on social media and design branding strategies that are more targeted. This strategy involves consistent branding activities, focuses on the club's identity values, and can increase audience interaction and engagement. Practically, the results of this research can guide amateur football clubs and similar organizations in designing more effective branding strategies through social media, with the aim of increasing audience interaction and involvement, as well as strengthening the club's identity and image.
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利用 Instagram 树立 Persebaya 业余俱乐部的品牌形象
本研究深入探讨了如何优化 Instagram 的使用,将其作为一种有效的品牌推广工具,重点关注高质量的视觉内容,以保持品牌的一致性,从而激发消费者更积极的互动。作为一家足球俱乐部,Persebaya 业余足球队认为有必要扩大影响力并与受众互动,尤其是通过社交媒体这一主要传播渠道。本研究的重点是俱乐部使用的主要媒体 Instagram 平台。为了获得准确的数据和信息,我们采用了细致的研究方法。本研究的结果可以更深入地了解俱乐部,尤其是在 Persebaya Amateur 的内部范围内,了解消费者在社交媒体上的行为,设计出更有针对性的品牌策略。这种策略涉及连贯的品牌活动,注重俱乐部的身份价值,可以增加受众的互动和参与。实际上,本研究的结果可以指导业余足球俱乐部和类似组织通过社交媒体设计更有效的品牌战略,从而增加受众的互动和参与,并强化俱乐部的身份和形象。
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