Strategic foresight: Scenario planning for business development of the Indonesian Orchid Association (IOA), West Java, Indonesia

Q2 Social Sciences Economia Agro-Alimentare Pub Date : 2024-02-01 DOI:10.3280/ecag2023oa16178

Tasya Nabila Salman, Aos Aos, Agus Dana Permana

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Abstract

Agricultural businesses are often faced with uncertainty about the future, which can be both an opportunity and a threat to business development. This study aims to formulate a strategic foresight for business development at the Indonesian Orchid Association (IOA) West Java, Indonesia. Data collection was carried out using interview techniques and a literature study. Respondents were selected using a purposive sampling consisting of 18 business actors in IOA West Java, 2 employees of the Department of Food Crops and Horticulture West Java, and 1 BRIN researcher. The business development is planned with strategic foresight. The result showed that the driving factors that most influence businesses are the role of IOA West Java and the application of tissue culture technology. Strategic foresight for the next 5 years is focused on increasing farmer competence, applying tissue culture technology, and building market certainty, for the next 10 years, it is focused on meeting domestic demand for orchids by at least 50%, and for the next 15 years, it is focused on business continuity and increasing competitiveness.

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战略展望：印度尼西亚西爪哇，印度尼西亚兰花协会（IOA）业务发展情景规划

农业企业经常面临未来的不确定性，这既可能是企业发展的机遇，也可能是威胁。本研究旨在为印度尼西亚西爪哇省印度尼西亚兰花协会（IOA）的业务发展制定战略远景规划。数据收集采用访谈技术和文献研究。受访者采用目的性抽样，包括西爪哇 IOA 的 18 名业务人员、西爪哇粮食作物和园艺部的 2 名员工以及 1 名 BRIN 研究员。业务发展规划具有战略前瞻性。结果显示，对企业影响最大的驱动因素是西爪哇 IOA 的作用和组织培养技术的应用。未来 5 年的战略远景规划重点是提高农民能力、应用组织培养技术和建立市场确定性，未来 10 年的战略远景规划重点是满足国内至少 50%的兰花需求，未来 15 年的战略远景规划重点是业务连续性和提高竞争力。

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来源期刊

Economia Agro-Alimentare Social Sciences-Social Sciences (miscellaneous)

CiteScore

1.40

自引率

0.00%

发文量

审稿时长

30 weeks

期刊介绍： Economia agro-alimentare/Food Economy is a triannual peer-reviewed scientific journal published by Franco Angeli Edizioni on behalf of the Italian Society of Agri-food Economics (SIEA), founded in 1996 by the then President of SIEA Fausto Cantarelli. It offers an international forum for the discussion and analysis of mono and interdisciplinary socio-economic, political, legal and technical issues, related to agricultural and food systems. It welcomes submissions of original papers focusing on agriculture, food, natural resources, safety, nutrition and health, including all processes and infrastructure involved in providing food to populations; as well as the processes, inputs and outputs involved in consumption and disposal of food and food-related items. Analyses also include social, political, economic and environmental contexts and human resource challenges. Submissions should be addressed to an international audience of researchers, practitioners, and policy makers, and they may consider local, national, or global scales.