The Conceptual Metaphor as an Ethical Kaleidoscope in Field Research

Abstract

Attention to metaphor as a tool for cognition and action has already been called by the classic work by Georg Lakoff and Mark Johnson—Metaphors We Live By (1980). However, some four decades after this publication’s first edition, the role of metaphor as a useful instrument in empirical research seems to have been forgotten. Therefore, the first step taken in the text at hand is to highlight that codes of ethics neither resolve nor befit the dynamically shifting circumstances of research conducted in the field. Ethical codes are often insufficient. Hence, an objective here will be to critically assess the broad application of such codes in general. The second step will be to turn to metaphor as a tool in developing the sociological imagination as understood by C. Wright Mills. The metaphor can also assist in finding oneself when confronted with difficult, ambiguous circumstances that may arise during fieldwork. Metaphor as a tool, as an ethical kaleidoscope coherently links the field research experience precisely with the sociological imagination.