{"title":"Analysis of Determinants of Webrooming Intention","authors":"Halimah Sandra Widianti, Mas Wahyu Wibowo","doi":"10.47191/ijmra/v7-i01-42","DOIUrl":null,"url":null,"abstract":"Along with the development of the internet, it has now developed and is used in various fields, including the online business sector. This shows that consumers can access more than one channel both offline and online in the shopping process, this behavior can lead to Webrooming Intention behavior. The purpose of this research is to see and analyze the influence of Perceived Usefulness of Online Search, Perceived Ease of Online Search, and Sales Staff Assistance on Webrooming Intention. The number of respondents in this study was 226 people. The data analysis method in this research uses Smart PLS. The results of the research show that Perceived Usefulness of Online Search has a positive and significant effect on Webrooming Intention, Perceived Ease of Online Search has a positive and significant effect on Webrooming Intention and Sales Staff Assistance has a positive and significant effect on Webrooming Intention.","PeriodicalId":506697,"journal":{"name":"INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS","volume":"227 ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47191/ijmra/v7-i01-42","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Along with the development of the internet, it has now developed and is used in various fields, including the online business sector. This shows that consumers can access more than one channel both offline and online in the shopping process, this behavior can lead to Webrooming Intention behavior. The purpose of this research is to see and analyze the influence of Perceived Usefulness of Online Search, Perceived Ease of Online Search, and Sales Staff Assistance on Webrooming Intention. The number of respondents in this study was 226 people. The data analysis method in this research uses Smart PLS. The results of the research show that Perceived Usefulness of Online Search has a positive and significant effect on Webrooming Intention, Perceived Ease of Online Search has a positive and significant effect on Webrooming Intention and Sales Staff Assistance has a positive and significant effect on Webrooming Intention.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
