ENHANCING SUPPLY CHAIN RESILIENCE THROUGH DIGITAL INTEGRATION: A CASE STUDY OF MOROCCAN BUSINESSES

Fatima Zahra Fatih, Safiullah Junejo
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Abstract

This study examines Moroccan enterprises' digital transformation and supply chain resilience. To adapt to changing market situations, we examine digital integration attitudes and approaches. The results demonstrate that digital technologies are increasingly essential to corporate operations, responding strategically to market changes and strengthening supply chain resilience. This study offers a fresh perspective after the COVID-19 pandemic exposed global supply chain flaws. Digital technologies, remote supplier relationship management, and data security's rising importance in supply chain security are examined. Detailed supply contract analysis and supplier diversification are also critical. Health, safety, and operational continuity are stressed in this context, and effective staff management is essential to solving modern problems. Combining theoretical foundations with empirical investigation, this research examines digital integration and supply chain resilience. It advises Moroccan firms to enhance their defences against possible attacks. Digital transformation and strategic measures may help firms survive and thrive in today's dynamic business climate while maintaining a stable supply chain.
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通过数字整合提高供应链的复原力:摩洛哥企业案例研究
本研究探讨了摩洛哥企业的数字化转型和供应链应变能力。为了适应不断变化的市场形势,我们研究了数字化整合的态度和方法。研究结果表明,数字技术对企业运营、战略应对市场变化和加强供应链应变能力越来越重要。在 COVID-19 大流行暴露出全球供应链缺陷之后,本研究提供了一个全新的视角。研究探讨了数字技术、远程供应商关系管理以及数据安全在供应链安全中日益上升的重要性。详细的供应合同分析和供应商多样化也至关重要。在此背景下,健康、安全和运营连续性受到重视,有效的员工管理对于解决现代问题至关重要。本研究将理论基础与实证调查相结合,对数字集成和供应链复原力进行了研究。它建议摩洛哥企业加强防御,抵御可能发生的攻击。数字化转型和战略措施可帮助企业在当今多变的商业环境中生存和发展,同时保持稳定的供应链。
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