Research on Information Architecture Design of Short-Form Video Social Platforms Based on Cognitive Psychology

Zhengyang Liu, Albert Young Choi
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Abstract

This study investigates how cognitive psychology principles can be integrated into the information architecture design of short-form video platforms, like TikTok, to enhance user experience, engagement, and sharing. Using a questionnaire, it explores TikTok users’ habits and preferences, highlighting how social media fatigue (SMF) impacts their interaction with the platform. The paper offers strategies to optimize TikTok’s design. It suggests refining the organizational system using principles like chunking, schema theory, and working memory capacity. Additionally, it proposes incorporating shopping features within TikTok’s interface to personalize product suggestions and enable monetization for influencers and content creators. Furthermore, the study underlines the need to consider gender differences and user preferences in improving TikTok’s sharing features, recommending streamlined and customizable sharing options, collaborative sharing, and a system to acknowledge sharing milestones. Aiming to strengthen social connections and increase sharing likelihood, this research provides insights into enhancing information architecture for short-form video platforms, contributing to their growth and success.
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基于认知心理学的短视频社交平台信息架构设计研究
本研究探讨了如何将认知心理学原理融入 TikTok 等短视频平台的信息架构设计中,以增强用户体验、参与度和分享度。通过问卷调查,本研究探究了 TikTok 用户的习惯和偏好,并强调了社交媒体疲劳(SMF)如何影响他们与平台的互动。论文提出了优化 TikTok 设计的策略。它建议利用分块、模式理论和工作记忆能力等原则完善组织系统。此外,论文还建议在 TikTok 的界面中加入购物功能,以个性化产品建议,并为影响者和内容创作者实现货币化。此外,研究还强调了在改进 TikTok 分享功能时考虑性别差异和用户偏好的必要性,并建议简化和定制分享选项、开展协作分享,并建立一个确认分享里程碑的系统。本研究旨在加强社交联系和提高分享可能性,为加强短视频平台的信息架构提供了见解,有助于其发展和成功。
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