Research on the Content Production of Academic Journal WeChat Official Account Participating in Science Popularization

Frontiers in Humanities and Social Sciences Pub Date : 2024-01-23 DOI:10.54691/n8wpbb43

Yunxia Su

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Abstract

Taking 27 academic journals of the discipline of "environmental science", which were included as the core of Peking University in 2017 and 2020, as the research object, this paper investigates the content production of the academic journal WeChat official account in science popularization. The content types of WeChat official account of academic journals of "environmental science" discipline participating in science popularization can be classified into 9 categories. According to the maturity attributes (novelty vs maturity) and professionalism attributes (simplicity vs complexity) of popular science content, it is divided into two dimensions: disciplinary field review and prospect, and science briefing content that is both novel and complex; Industry trends and news, technology commendations, popular science knowledge, and reader perspectives are novel but simple in popular science content; The popular science content of scientific research stories is mature and simple; The promotion of science and technology and methods, as well as the popularization of environmental governance systems, are mature and complex.

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学术期刊微信官方账号参与科普的内容生产研究

本文以2017年和2020年被列为北京大学核心期刊的27种 "环境科学 "学科学术期刊为研究对象，考察了学术期刊微信官方账号在科普中的内容生产情况。"环境科学 "学科学术期刊微信官方账号参与科普的内容类型可分为9类。根据科普内容的成熟属性（新颖性VS成熟性）和专业属性（简单性VS复杂性），分为学科领域回顾与展望、科普简报内容既新颖又复杂两个维度；行业动态与新闻、技术表彰、科普知识、读者视角等科普内容新颖但简单；科研故事类科普内容成熟且简单；科学技术与方法推广、环境治理制度普及等科普内容成熟且复杂。

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Frontiers in Humanities and Social Sciences

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