A STUDY OF CUSTOMERS SATISFACTION LEVEL IN ALMORA ZILA SAHKARI BANK LTD.

Abstract

Customer satisfaction is one of the most important factors in banking business. When it comes to co-operative banks, customers satisfaction level differentiates one bank from another, thus measuring customer satisfaction is exceedingly important. This research paper is an attempt to examine the current level of customer satisfaction in Almora Zila Sahkari Bank Ltd. For this study, descriptive research design is used which is mainly based on primary data collected through the questionnaire. Information is gathered from the different customers of Almora Zila Sahkari Bank Ltd. In this study the researcher understand various aspects regarding the customer satisfaction in the services offered by AZSB Ltd. 150 customers are used as sample for the study. To assess the customer’s satisfaction level, 5 point Likert’s scale has been used. It is observed that the overall perceptions of customers towards the services of AZSB Ltd. rated “above average” satisfaction level (above 3 to below 4).