An Integrated Task-Technology Fit and Technology Acceptance Model Theories of Massive Online Open Courses Applications: An Empirical Study of Students in Indonesia

Abstract

The objective of this research is to propose a comprehensive model that combines the technology acceptance model (TAM) and the task fit technology (TTF) model, with the aim of investigating the intention to continue using MOOCs of the behaviors associated with this context can be achieved by utilizing a research methodology that integrates the TAM for adoption and the TTF model for utility. The total sample of 326 MOOC app users was analyzed using the PLS-SEM method with SmartPLS. Attitude towards MOOCs is crucial for their desired use. Predicting the intention to continue using MOOC applications involves various factors, including the perceived ease of use, perceived usefulness, and the fit between the task and the technology. All of the hypotheses were confirmed by the findings. The study results suggest that the perception of ease of use is strongly shaped by the fit between the task and the technology, closely followed by the perception of usefulness. Therefore, if a MOOC application is considered suitable, users will continue to use it, thereby enhancing the sustainability of the business. Lastly, the theoretical and practical consequences are brought forth and deliberated upon, and recommendations for forthcoming investigations are proffered.