{"title":"Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective","authors":"Tiziana Schopper, Anna Berbers, Lukas Vogelgsang","doi":"10.1080/00913367.2024.2317147","DOIUrl":null,"url":null,"abstract":"Brands increasingly address social inequalities by means of advertising. Inclusive advertising can, however, damage brands if consumers suspect insincere and extrinsic motivations. For instance, ma...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"78 1","pages":""},"PeriodicalIF":5.4000,"publicationDate":"2024-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/00913367.2024.2317147","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
Brands increasingly address social inequalities by means of advertising. Inclusive advertising can, however, damage brands if consumers suspect insincere and extrinsic motivations. For instance, ma...
期刊介绍：
The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
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