Pub Date : 2024-10-29DOI: 10.1080/00913367.2024.2407644
Hairong Li, Nan Zhang
This study introduces computer vision models for image analysis in advertising research. It reviews the literature in social science and computer science and identifies three categories and nine ty...
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Pub Date : 2024-10-15DOI: 10.1080/00913367.2024.2407642
Mojtaba Barari, Martin Eisend
Computational content analysis (CCA) has experienced a surge in popularity in the field of advertising research. Despite advancements, a comprehensive methodology guide in this area is lacking, pre...
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Pub Date : 2024-10-14DOI: 10.1080/00913367.2024.2403613
Alvin Zhou, Danaë Metaxa, Young Mie Kim, Kokil Jaidka
User-centric behavioral tracking, a cutting-edge computational social science tool, holds tremendous promise for advertising research. The article introduces the technique and presents three do-it-...
{"title":"User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines","authors":"Alvin Zhou, Danaë Metaxa, Young Mie Kim, Kokil Jaidka","doi":"10.1080/00913367.2024.2403613","DOIUrl":"https://doi.org/10.1080/00913367.2024.2403613","url":null,"abstract":"User-centric behavioral tracking, a cutting-edge computational social science tool, holds tremendous promise for advertising research. The article introduces the technique and presents three do-it-...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"32 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142451386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-03DOI: 10.1080/00913367.2024.2402375
Mehmet Safa Çam, Fatih Çelik, Blend Ibrahim, David Gligor
Advertising scholars have studied the persuasiveness of religious symbols in ads for more than two decades. However, the extent to which religious appeals influence attitudes and behavioral intenti...
{"title":"How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation","authors":"Mehmet Safa Çam, Fatih Çelik, Blend Ibrahim, David Gligor","doi":"10.1080/00913367.2024.2402375","DOIUrl":"https://doi.org/10.1080/00913367.2024.2402375","url":null,"abstract":"Advertising scholars have studied the persuasiveness of religious symbols in ads for more than two decades. However, the extent to which religious appeals influence attitudes and behavioral intenti...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"6 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142383733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-03DOI: 10.1080/00913367.2024.2399657
Glenna L. Read, Steven Holiday, Jameson L. Hayes, Brian C. Britt
Biometrics advertising research describes various measures of consumers’ physiological responses to advertising messages that often use computational methods to make inferences about consumers’ psy...
{"title":"Biometric Tools in a Computational Advertising Context: An Overview of Use and Application","authors":"Glenna L. Read, Steven Holiday, Jameson L. Hayes, Brian C. Britt","doi":"10.1080/00913367.2024.2399657","DOIUrl":"https://doi.org/10.1080/00913367.2024.2399657","url":null,"abstract":"Biometrics advertising research describes various measures of consumers’ physiological responses to advertising messages that often use computational methods to make inferences about consumers’ psy...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"82 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142430534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-10-03DOI: 10.1080/00913367.2024.2403609
Edward C. Malthouse, Ewa Maslowska, Joanna Strycharz, Martin Block, Theo Araujo
The proliferation of computational advertising (CA) and other technological developments in artificial intelligence have greatly expanded the types of data used in advertising research, thereby cre...
{"title":"Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources","authors":"Edward C. Malthouse, Ewa Maslowska, Joanna Strycharz, Martin Block, Theo Araujo","doi":"10.1080/00913367.2024.2403609","DOIUrl":"https://doi.org/10.1080/00913367.2024.2403609","url":null,"abstract":"The proliferation of computational advertising (CA) and other technological developments in artificial intelligence have greatly expanded the types of data used in advertising research, thereby cre...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"72 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142448575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-17DOI: 10.1080/00913367.2024.2393719
Fabienne Bünzli, Wibke Weber, Fitim Abdullahu, Helmut Grabner
Over the past several decades, visual imagery has become the dominant element in modern advertising. A common content strategy involves depicting humans, animals, or objects in the midst of motion....
{"title":"Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising","authors":"Fabienne Bünzli, Wibke Weber, Fitim Abdullahu, Helmut Grabner","doi":"10.1080/00913367.2024.2393719","DOIUrl":"https://doi.org/10.1080/00913367.2024.2393719","url":null,"abstract":"Over the past several decades, visual imagery has become the dominant element in modern advertising. A common content strategy involves depicting humans, animals, or objects in the midst of motion....","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"12 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142306202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-17DOI: 10.1080/00913367.2024.2397777
Zeph M. C. van Berlo, Colin Campbell, Hilde A. M. Voorveld
This paper introduces the MADE (Mapping, Assembling, Demonstrating, Executing) framework, a comprehensive set of best practices for the ethical and effective use of generative artificial intelligen...
{"title":"The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI","authors":"Zeph M. C. van Berlo, Colin Campbell, Hilde A. M. Voorveld","doi":"10.1080/00913367.2024.2397777","DOIUrl":"https://doi.org/10.1080/00913367.2024.2397777","url":null,"abstract":"This paper introduces the MADE (Mapping, Assembling, Demonstrating, Executing) framework, a comprehensive set of best practices for the ethical and effective use of generative artificial intelligen...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"216 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142321513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
While growing is interest in the use of social media influencers in digital marketing campaigns, little is known about virtual influencers and their impact on consumers and brands. Virtual influenc...
{"title":"Virtual Influencers Versus Real Connections: Exploring the Phenomenon of Virtual Influencers","authors":"Mona Mrad, Zahy Ramadan, Zsófia Tóth, Lina Nasr, Sahar Karimi","doi":"10.1080/00913367.2024.2393711","DOIUrl":"https://doi.org/10.1080/00913367.2024.2393711","url":null,"abstract":"While growing is interest in the use of social media influencers in digital marketing campaigns, little is known about virtual influencers and their impact on consumers and brands. Virtual influenc...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"21 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142306204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-09-11DOI: 10.1080/00913367.2024.2393079
Akshaya Vijayalakshmi, Russell N. Laczniak
We examine the influence of violent–humorous commercials on children and whether parental mediation can temper children’s aggressive responses to violent–humorous ads. We find that (a) violent–humo...
{"title":"What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children","authors":"Akshaya Vijayalakshmi, Russell N. Laczniak","doi":"10.1080/00913367.2024.2393079","DOIUrl":"https://doi.org/10.1080/00913367.2024.2393079","url":null,"abstract":"We examine the influence of violent–humorous commercials on children and whether parental mediation can temper children’s aggressive responses to violent–humorous ads. We find that (a) violent–humo...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"1 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142306256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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