Pub Date : 2026-01-26DOI: 10.1080/00913367.2025.2607096
Shanjita Shawrin, Judith Fletcher-Brown, Karen Middleton, Sarah Turnbull
{"title":"The Role of Homophily in Transformative Advertising Research: An Acid Assault Perspective","authors":"Shanjita Shawrin, Judith Fletcher-Brown, Karen Middleton, Sarah Turnbull","doi":"10.1080/00913367.2025.2607096","DOIUrl":"https://doi.org/10.1080/00913367.2025.2607096","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"44 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2026-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146072189","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-12-11DOI: 10.1080/00913367.2025.2593659
Soo Yon Ryu, Felipe M. Affonso, Aner Sela
{"title":"Simple is Eco-Friendly but Complex is Effective: Inferences from Visual Complexity in Package Design","authors":"Soo Yon Ryu, Felipe M. Affonso, Aner Sela","doi":"10.1080/00913367.2025.2593659","DOIUrl":"https://doi.org/10.1080/00913367.2025.2593659","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"170 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145752863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-27DOI: 10.1080/00913367.2025.2562860
Matthew S. Eastin, Jeongmin Ham, Sitan Li, Hyunji Kim
{"title":"From Toddler to Teen: A Virtual Influencer’s Bit to Byte Growing-up Narrative Effect on Ad Engagement and Consumer Perceptions and Brand Choice Behavior","authors":"Matthew S. Eastin, Jeongmin Ham, Sitan Li, Hyunji Kim","doi":"10.1080/00913367.2025.2562860","DOIUrl":"https://doi.org/10.1080/00913367.2025.2562860","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"27 1","pages":"1-19"},"PeriodicalIF":5.7,"publicationDate":"2025-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145397725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-23DOI: 10.1080/00913367.2025.2556096
Robert F. Potter, Glenna L. Read, Steven Bellman
{"title":"Introduction to Special Issue on Contributions of Biometrics to Advertising Research","authors":"Robert F. Potter, Glenna L. Read, Steven Bellman","doi":"10.1080/00913367.2025.2556096","DOIUrl":"https://doi.org/10.1080/00913367.2025.2556096","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"74 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145382334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-23DOI: 10.1080/00913367.2025.2565775
Benjamin Phifer, Elizabeth Howlett
{"title":"Sugar Crash: Effects of Health Warning Labels on Consumers’ Sugar-Sweetened Beverage Beliefs and Purchase Intentions","authors":"Benjamin Phifer, Elizabeth Howlett","doi":"10.1080/00913367.2025.2565775","DOIUrl":"https://doi.org/10.1080/00913367.2025.2565775","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"3 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145382335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-22DOI: 10.1080/00913367.2025.2566851
John Yang, Ahreum Maeng, Sang-Uk Jung
{"title":"The Impact of AI-Powered Ad Customization: Exploring the Impact of Engagement, Psychological Ownership, Responsibility, and Attitude on Behavioral Intentions","authors":"John Yang, Ahreum Maeng, Sang-Uk Jung","doi":"10.1080/00913367.2025.2566851","DOIUrl":"https://doi.org/10.1080/00913367.2025.2566851","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"127 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145382339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-14DOI: 10.1080/00913367.2025.2564236
Nuria-María Hernández-Vergara, Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Ismet Özer
{"title":"Neural Bases of Psychological Reactance: An fMRI Study on Dogmatic and Suggestive Health-Related Advertising","authors":"Nuria-María Hernández-Vergara, Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Ismet Özer","doi":"10.1080/00913367.2025.2564236","DOIUrl":"https://doi.org/10.1080/00913367.2025.2564236","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"94 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-10-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145282655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-08-04DOI: 10.1080/00913367.2025.2534376
Tianjiao (Grace) Wang, Rachel L. Bailey
{"title":"From Excitation Transfer Theory to Dynamic Deactivation Model: Mapping Changes in Psychophysiological Responses Following Emotional Advertising","authors":"Tianjiao (Grace) Wang, Rachel L. Bailey","doi":"10.1080/00913367.2025.2534376","DOIUrl":"https://doi.org/10.1080/00913367.2025.2534376","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"217 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144769966","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-07-30DOI: 10.1080/00913367.2025.2536066
Edward Timke
{"title":"Disability Perspectives on Biometric Research in Advertising","authors":"Edward Timke","doi":"10.1080/00913367.2025.2536066","DOIUrl":"https://doi.org/10.1080/00913367.2025.2536066","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"43 1","pages":"1-17"},"PeriodicalIF":5.7,"publicationDate":"2025-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144748219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-07-28DOI: 10.1080/00913367.2025.2528215
Claire M. Segijn
{"title":"Eye-Tracking Research in Advertising Scholarship: A Review and Practical Guide","authors":"Claire M. Segijn","doi":"10.1080/00913367.2025.2528215","DOIUrl":"https://doi.org/10.1080/00913367.2025.2528215","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"23 1","pages":""},"PeriodicalIF":5.7,"publicationDate":"2025-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144715560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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