Le Van Huy, Hanh T.H. Truong, Tan Vo-Thanh, Hien T.T. Nguyen, Thac Dang-Van, Ninh Nguyen
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Abstract
This study examines the determinants of blockchain technology adoption in small and medium hospitality and tourism enterprises. This study also investigates the moderating effect of technology opti...
期刊介绍：
The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.
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