Exploring the Strategic Use of TikTok for Clinical Trial Recruitment: How audiences’ Prior Short-Form Video Usage Influences Persuasive Effects

IF 3.1 2区 医学 Q1 COMMUNICATION Journal of Health Communication Pub Date : 2024-04-08 DOI:10.1080/10810730.2024.2339237
Namyeon Lee, Yoorim Hong, Sisi Hu, Ciera E. Kirkpatrick, Sungkyoung Lee, Amanda Hinnant
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Abstract

Guided by the elaboration likelihood model and framing theory, this study explores the potential of short-form video platforms (e.g. TikTok), for targeted clinical trial recruitment. An online expe...
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探索在临床试验招募中战略性使用 TikTok:受众之前的短视频使用情况如何影响说服效果
本研究以阐述可能性模型和框架理论为指导,探讨了短视频平台(如 TikTok)在有针对性地开展临床试验招募方面的潜力。一项在线测试显示,...
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来源期刊
CiteScore
5.60
自引率
4.50%
发文量
63
期刊介绍: Journal of Health Communication: International Perspectives is the leading journal covering the full breadth of a field that focuses on the communication of health information globally. Articles feature research on: • Developments in the field of health communication; • New media, m-health and interactive health communication; • Health Literacy; • Social marketing; • Global Health; • Shared decision making and ethics; • Interpersonal and mass media communication; • Advances in health diplomacy, psychology, government, policy and education; • Government, civil society and multi-stakeholder initiatives; • Public Private partnerships and • Public Health campaigns. Global in scope, the journal seeks to advance a synergistic relationship between research and practical information. With a focus on promoting the health literacy of the individual, caregiver, provider, community, and those in the health policy, the journal presents research, progress in areas of technology and public health, ethics, politics and policy, and the application of health communication principles. The journal is selective with the highest quality social scientific research including qualitative and quantitative studies.
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