Promoting the Use of Electric Vehicles on Social Media: The Effects of Message Framing, Point of Reference, and Political Affiliation on Perceived Information Value for Others and Purchase Intentions
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Abstract
This study examined how message framing, reference points, and political affiliation influence audiences’ perceived information value for others and purchase intentions regarding an organization’s ...
期刊介绍：
Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.
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