{"title":"Born Global Maturity: Strategic Aspects and Performance Consequences","authors":"Kalanit Efrat, Yoel Asseraf","doi":"10.1007/s11575-024-00532-w","DOIUrl":null,"url":null,"abstract":"<p>Born global firms (BGs) contribute significantly to economic growth, but few studies have examined the post-internationalization stage of BGs. In addition, studies of the impact of changes in strategic aspects as BGs mature on BG performance and survival have yielded conflicting results. To address this gap in knowledge, the present study examines the relationships between intelligence generation and innovation orientation, and branding strategies as moderated by maturity. The data were received from 133 senior managers of BGs of various ages. The analysis shows that BG maturity negatively moderates the relationship between intelligence generation and functional branding strategy but does not influence the relationships of innovation orientation with branding strategies. Furthermore, emotional branding showed stable association with both financial and market performance indicators. This study demonstrates that maturity affects the orientations and performance of BGs and calls for a reassessment of the competitive international strategy of BGs at the post-entry stage.</p>","PeriodicalId":51434,"journal":{"name":"Management International Review","volume":"54 1","pages":""},"PeriodicalIF":3.9000,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management International Review","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s11575-024-00532-w","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
Born global firms (BGs) contribute significantly to economic growth, but few studies have examined the post-internationalization stage of BGs. In addition, studies of the impact of changes in strategic aspects as BGs mature on BG performance and survival have yielded conflicting results. To address this gap in knowledge, the present study examines the relationships between intelligence generation and innovation orientation, and branding strategies as moderated by maturity. The data were received from 133 senior managers of BGs of various ages. The analysis shows that BG maturity negatively moderates the relationship between intelligence generation and functional branding strategy but does not influence the relationships of innovation orientation with branding strategies. Furthermore, emotional branding showed stable association with both financial and market performance indicators. This study demonstrates that maturity affects the orientations and performance of BGs and calls for a reassessment of the competitive international strategy of BGs at the post-entry stage.
期刊介绍：
Management International Review publishes research-based articles that reflect significant advances in the key areas of International Management. Its target audience consists of scholars in International Business Administration.
Management International Review is a double-blind refereed journal that aims at the advancement and dissemination of research in the fields of International Management. The scope of the journal comprises International Business, Cross-Cultural Management, and Comparative Management. The journal publishes research that builds or extends International Management theory so that it can contribute to International Management practice.
Management International Review welcomes both theoretical and empirical work. Original papers are invited that are based on a solid theoretical basis and a rigorous methodology. In the area of empirical studies, the journal publishes both quantitative and qualitative research. To be published in
Management International Review, a paper must make strong contributions and highlight the significance of those contributions to the field of International Management. The editors are especially interested in manuscripts that break new ground rather than papers that make only incremental contributions.
Management International Review publishes articles and research notes. Every year, six issues are published. On average, two of these issues are Focused Issues, which concentrate on a specific subfield of International Management.
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