Do We Know Whether to Laugh or Cry? User Responses to @Ukraine’s Dark-humour Meme

IF 1.5 Q2 COMMUNICATION Journal of Creative Communications Pub Date : 2024-04-12 DOI:10.1177/09732586241239908
Marta Dynel
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Abstract

This study investigates international users’ reception of a dark-humour meme tweeted by Ukraine’s governmental Twitter (X) account on 7 December 2021 as part of its exceptional cultural practice of posting humorous memes. Tweeters’ responses to the ‘headaches meme’ are examined through a discourse-analytic lens. An emphasis is placed on the appreciation of the humour (emanating from the meme or its contextual embedding) and other forms of humour support demonstrated by its online indicators. The overarching aim is to distil and compare user reactions to the meme in two sociopolitical contexts—before and after the invasion of Ukraine that Russia mounted on 24 February 2022—based on two equal quote tweet samples. While the findings reveal a relative decrease in humour appreciation after the invasion, the same diversified reactions encompassing humour support or its lack and politically polarised discourses making for participatory digital warfare are detected in both parts of the dataset.
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我们知道该笑还是该哭?用户对@乌克兰的黑色幽默备忘录的回复
本研究调查了国际用户对乌克兰政府推特 (X) 账户于 2021 年 12 月 7 日发布的黑色幽默备忘录的接受情况,该备忘录是其发布幽默备忘录的特殊文化实践的一部分。推特用户对 "头痛备忘录 "的反应通过话语分析的视角进行了研究。重点放在对幽默的欣赏(来自于备忘录或其背景嵌入)以及其在线指标所展示的其他形式的幽默支持。研究的总体目标是根据两个相同的引用推文样本,提炼并比较用户在两种社会政治背景下对该备忘录的反应--2022 年 2 月 24 日俄罗斯入侵乌克兰之前和之后。研究结果表明,入侵发生后,用户对幽默的欣赏程度相对降低,但在两个数据集中都发现了同样的多样化反应,包括支持或不支持幽默,以及造成参与式数字战争的政治两极化言论。
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来源期刊
CiteScore
2.70
自引率
26.70%
发文量
20
期刊介绍: The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.
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