Measuring Attentiveness in Self-Administered Surveys

Abstract

The surge in online self-administered surveys has given rise to an extensive body of literature on respondent inattention, also known as careless or insufficient effort responding. This burgeoning literature has outlined the consequences of inattention and made important strides in developing effective methods to identify inattentive respondents. However, differences in terminology, as well as a multiplicity of different methods for measuring and correcting for inattention, have made this literature unwieldy. We present an overview of the current state of this literature, highlighting commonalities, emphasizing key debates, and outlining open questions deserving of future research. Additionally, we emphasize the key considerations that survey researchers should take into account when measuring attention.