The effect of immersive technologies on tourist satisfaction and loyalty: the mediating role of customer engagement and customer perceived value

IF 9.1 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Contemporary Hospitality Management Pub Date : 2024-04-23 DOI:10.1108/ijchm-09-2023-1496

Mohamed Abou-Shouk, Nagwa Zouair, Ayman Abdelhakim, Hany Roshdy, Marwa Abdel-Jalil

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Abstract

Purpose

This research paper aims to investigate the predictors and outcomes of immersive technology adoption in tourism.

Design/methodology/approach

PLS-SEM is used for data collected from tourists visiting the UAE and Egypt to examine predictors and consequences of adoption.

Findings

It is revealed that perceived ease of use, enjoyment, immersion, usefulness and attitude towards technology predict immersive technology adoption. It is also revealed that the adoption affects tourists’ perceived value and engagement, which, in turn, affects tourists’ satisfaction and loyalty.

Originality/value

The study has integrated a research model that combines both antecedents and consequences of immersive technology adoption where few empirical investigations were revealed to draw conclusions on this research area. Also, missing relations have been included and tested in the research model.

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沉浸式技术对游客满意度和忠诚度的影响：顾客参与和顾客感知价值的中介作用

本研究论文旨在调查旅游业采用沉浸式技术的预测因素和结果。研究结果显示，感知到的易用性、愉悦感、沉浸感、有用性和对技术的态度预测了沉浸式技术的采用。原创性/价值这项研究整合了沉浸式技术采用的前因后果研究模型，在这一研究领域很少有实证调查可以得出结论。此外，研究模型中还包含并检验了缺失的关系。

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来源期刊

International Journal of Contemporary Hospitality Management Multiple-

CiteScore

16.90

自引率

31.50%

发文量

239

期刊介绍： The International Journal of Contemporary Hospitality Management serves as a conduit for disseminating the latest developments and innovative insights into the management of hospitality and tourism businesses globally. The journal publishes peer-reviewed papers that comprehensively address issues pertinent to strategic management, operations, marketing, finance, and HR management in the field of hospitality and tourism.