Research on the Intention of One Private University Students' Campus Garbage Classification Behavior

Abstract

Based on the survey data of 407 college students from a private university in Hangzhou, this study uses the theory of planned behavior to construct the hypothesis of college students' campus garbage classification behavior, and focuses on analyzing the mechanism of college students' campus garbage classification attitude, subjective norms and perceived behavior control on their behavioral intention of campus garbage classification. The results show that college students' attitude towards garbage classification, subjective norms of garbage classification and perceived behavior control of garbage classification have significant positive effects on garbage classification intention. In terms of grade, postgraduate students are more willing to sort campus garbage, followed by freshmen, and there are significant differences among all grades. In addition, the research conclusions of this paper can provide theoretical reference for government departments and universities to formulate strategies to promote college students' garbage sorting behavior.