Research on Global Exhibition Industry Management Models and Their Implications for China's Regional Exhibition Industry

Zhigang Dun, Fanjing Liu
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Abstract

The exhibition industry, as an integral part of the modern service sector, functions as a catalyst for regional economic development and is one of the key indicators of a region's openness and developmental potential. With over 170 years of growth, international exhibition industry management models have matured significantly. Developed countries such as Germany, the United Kingdom, France, and Canada have gradually established four predominant development models: government-led, market-led, association-led, and a hybrid of government and market. These models hold a dominant position in the global development of the exhibition industry. The pace and level of development of the exhibition industry largely depend on the chosen management model. An appropriate industry management model can foster rapid development of the exhibition industry, whereas an unsuitable one can hinder progress. Under the new circumstances, China insists on implementing more extensive, broader, and deeper opening-up policies, accelerating the internationalization of the exhibition industry and gradually forming five major regional clusters: the Yangtze River Delta, the Pearl River Delta, the Bohai Rim, the Northeast, and the Midwest. In this context, analyzing international exhibition industry management models is of significant importance for improving China's exhibition industry management and promoting high-quality development of regional exhibition industries in China.
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全球会展业管理模式及其对中国区域会展业的启示研究
会展业作为现代服务业的重要组成部分,对地区经济发展起着催化剂的作用,是衡量一个地区开放程度和发展潜力的重要标志之一。经过 170 多年的发展,国际会展业的管理模式已经非常成熟。德国、英国、法国、加拿大等发达国家逐步确立了四种主导发展模式:政府主导型、市场主导型、协会主导型、政府与市场混合型。这些模式在全球会展业发展中占据主导地位。会展业的发展速度和水平在很大程度上取决于所选择的管理模式。合适的行业管理模式可以促进会展业的快速发展,而不合适的行业管理模式则会阻碍会展业的进步。在新形势下,我国坚持实施更大规模、更宽领域、更深层次的对外开放,加快推进会展业国际化,逐步形成了长三角、珠三角、环渤海、东北、中西部五大区域集群。在此背景下,分析国际会展业管理模式,对于提升我国会展业管理水平、促进我国区域会展业高质量发展具有重要意义。
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