INVESTIGATING PATTERNS OF DIGITAL NEWS CONSUMPTION AMONG COLLEGE STUDENTS

Rajeshwari N, Lourdu Vesna J
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Abstract

Technological advancements have altered news consumption among everyone. This study scrutinises online news habits, exploring digital preferences and influencing factors, especially among college students aged 18-21 years. The research employed a mixed-methods approach, incorporating quantitative surveys (including 272 students) with qualitative insights obtained from agreed-upon students for interviews as a source of primary data gathering. Illuminating the unexplored dimension of college students’ digital news consumption, the study provides insightful perspectives for fostering informed societies. College students predominantly opt for occasional news consumption via social media, particularly Instagram.
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调查大学生数字新闻消费模式
技术进步改变了每个人的新闻消费。本研究仔细研究了网络新闻习惯,探讨了数字偏好和影响因素,尤其是 18-21 岁大学生的数字偏好和影响因素。研究采用了混合方法,将定量调查(包括 272 名学生)与从同意访谈的学生中获得的定性见解相结合,作为主要数据收集来源。本研究揭示了大学生数字新闻消费这一尚未探索的层面,为促进知情社会的发展提供了深刻的视角。大学生主要选择通过社交媒体(尤其是 Instagram)偶尔进行新闻消费。
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