THE INFLUENCE OF DIGITAL TRANSFORMATION IN THE SERVICE SECTOR TO DRIVE SUSTAINABILITY

Abstract

The authors have carried out a research paper to investigate how the digital transformation of the service sector leads to sustainability and improves the implementation and achievement of sustainable development objectives, but also to expose the challenges and opportunities through systematic research of the existing specialized literature. We live in an era of digitization, the future is certainly a digital one and the latest generation technologies have unimaginable capabilities to create infinite opportunities for sustainable development in absolutely any field or corner of the world. Digitization makes this dream of a sustainably developed world in which all 17 sustainable development objectives are fully achieved, become reality in the near future. Following the research, we concluded that the successful achievement of sustainable development objectives is represented by the power of motivation of the private sector and citizens to participate actively, but also their connection with the government by introducing a legislative framework to measure the involvement of each of the participants in order to create another framework based on bonuses by reducing taxes and other personalized benefits, and this can only be achieved through digitalization and the latest generation technologies, which definitely represent the path to a sustainably developed world of the future, the legacy of today s society for future generations. The results of this research make an important contribution to the field of study and complement the existing specialized literature.