ЛОГІСТИКА В УМОВАХ ЦИФРОВІЗАЦІЇ: ЛОГІСТИЧНИЙ ЛАНЦЮГ ТА ФУНКЦІОНАЛЬНІ ОБЛАСТІ

Abstract

Formulation of the problem. Today, logistics is not a new process. The development of the economy, sustainable development, and the introduction of digitalization into social life require new tools and technologies for logistics. Today, many logistics processes are being improved through the introduction of digital technologies. The conventional logistics chain has been modernized by belonging to digital platforms. However, the main issue is the identification of problem areas in the logistics chain due to the implementation of digitalization, namely: compliance with confidentiality, lack of trust from consumers in digital platforms, lack of digital competences among personnel who provide logistics processes. The purpose of the study is to reveal the peculiarities of logistics in the conditions of digitalization using the 7R model, the functional area of logistics and the system of forming a logistics chain. The object of research is the process of forming the ability to implement digitalization in the logistics chain. The methods used in the research are modern methods and principles of scientific knowledge, general theoretical and specific research methods, which allowed to reveal the process of formation of the logistics chain in The main hypothesis of the study was an assumption about the possibility of introducing digitalization into the logistics chain using the 7R model, the functional area of logistics and the logistics chain formation system. Presentation of the main research material. The work pays attention to the digitalization process in the logistics chain. By revealing the logistics chain formation system, the authors of the study made an attempt to visually present the logistics chain scheme taking into account digitalization. The peculiarities of the application of the 7R model are disclosed, the advantages of its application are indicated. The functional areas of logistics were revealed, which enabled the authors to take them into account in the scheme of digitalization of the logistics chain. The proposed scheme of digitalization of the logistics chain combines functional areas, macro- and micro-levels, digitalization aspect. The scheme makes it possible to modernize and improve existing processes in logistics, promotes sustainable development and globalization. The implementation of the proposed scheme in logistics activities will enable the business to be more competitive, profitable and ensure the efficiency and expediency of the distribution of labor resources by replacing outdated processes with digital ones. The originality and practical significance of the research is confirmed by the possibility of use at enterprises related to the logistics process. Conclusions and prospects for further research. It has been proven that digitalization of the logistics chain is the process of converting analog processes of the supply chain into digital ones by creating special master data that aggregates information from the entire supply chain, as well as information from some external sources. Digitalization of the supply chain is achieved through software – off-the-shelf, custom, or a combination of both-with an emphasis on automation and business intelligence.