Motivations to share travel experiences in online travel communities: The moderating effect of dissatisfaction

Heba Said
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Abstract

Online travel communities have become a crucial source of information for travelers in making their travel decisions. Therefore, it is important to understand the reasons behind members' willingness to share their travel experiences in these communities. This information is highly valuable for tourism stakeholders. This study examines the impact of five main motivations on the sharing behavior of travel experiences: altruism, perceived enjoyment, self-actualization, reciprocity
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在在线旅游社区分享旅游经历的动机:不满意度的调节作用
在线旅游社区已成为游客做出旅游决定的重要信息来源。因此,了解成员愿意在这些社区分享其旅行经历的原因非常重要。这些信息对旅游业的利益相关者极具价值。本研究探讨了五种主要动机对旅游经验分享行为的影响:利他主义、感知到的享受、自我实现、互惠、分享和交流。
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