{"title":"Navigating the challenges of generative technologies: Proposing the integration of artificial intelligence and blockchain","authors":"","doi":"10.1016/j.bushor.2024.04.011","DOIUrl":null,"url":null,"abstract":"<div><p><span>The transformative impact of generative AI<span> (GenAI), extending beyond traditional AI, raises numerous concerns including the replacement of human roles and AI misuse in an array of industries<span>. This article introduces blockchain technology<span> as a complementary technological safeguard to address some of these challenges. We emphasize blockchain’s role in promoting transparency, verifiability, and decentralization in AI development and usage, thereby offering potential solutions for four distinct challenges: (1) AI toxicity, biases, </span></span></span></span>hallucinations<span><span>, (2) AI interest misalignment, (3) AI as a black box, and (4) AI misuse. This article proposes ways to ensure responsible and transparent AI usage through the integration of blockchain. We position the convergence of AI and blockchain as a means to manage AI’s societal impact and unlock its benefits—contingent upon collaborative efforts among various stakeholders such as businesses, developers, and </span>regulatory bodies. We contribute to the discourse on ethical AI usage and the potential of blockchain to enhance AI’s reliability and accountability for organizations.</span></p></div>","PeriodicalId":48347,"journal":{"name":"Business Horizons","volume":"67 5","pages":"Pages 525-535"},"PeriodicalIF":5.8000,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business Horizons","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0007681324000569","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
The transformative impact of generative AI (GenAI), extending beyond traditional AI, raises numerous concerns including the replacement of human roles and AI misuse in an array of industries. This article introduces blockchain technology as a complementary technological safeguard to address some of these challenges. We emphasize blockchain’s role in promoting transparency, verifiability, and decentralization in AI development and usage, thereby offering potential solutions for four distinct challenges: (1) AI toxicity, biases, hallucinations, (2) AI interest misalignment, (3) AI as a black box, and (4) AI misuse. This article proposes ways to ensure responsible and transparent AI usage through the integration of blockchain. We position the convergence of AI and blockchain as a means to manage AI’s societal impact and unlock its benefits—contingent upon collaborative efforts among various stakeholders such as businesses, developers, and regulatory bodies. We contribute to the discourse on ethical AI usage and the potential of blockchain to enhance AI’s reliability and accountability for organizations.
期刊介绍:
Business Horizons, the bimonthly journal of the Kelley School of Business at Indiana University, is dedicated to publishing original articles that appeal to both business academics and practitioners. Our editorial focus is on covering a diverse array of topics within the broader field of business, with a particular emphasis on identifying critical business issues and proposing practical solutions. Our goal is to inspire readers to approach business practices from new and innovative perspectives. Business Horizons occupies a distinctive position among business publications by offering articles that strike a balance between academic rigor and practical relevance. As such, our articles are grounded in scholarly research yet presented in a clear and accessible format, making them relevant to a broad audience within the business community.