Relationship Between Social Corporate Disparage, Indigent Corporate Philanthropy, Consumer Recognition Leading to Consumer Disenchantment : Assessing the Moderating Role of Gender
{"title":"Relationship Between Social Corporate Disparage, Indigent Corporate Philanthropy, Consumer Recognition Leading to Consumer Disenchantment : Assessing the Moderating Role of Gender","authors":"Ashutosh Rai, Udit Chawla, Subrata Chattopadhyay","doi":"10.17010/ijom/2024/v54/i4/173712","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"97 ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Indian Journal of Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17010/ijom/2024/v54/i4/173712","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}