Pub Date : 2024-07-01DOI: 10.17010/ijom/2024/v54/i7/174015
Komal Jenifer Dsouza, A. Shetty, Rajasekharan Pillai K.
{"title":"Agritourism as the Epitome of India's Sustainability Culture : A Narrative Review","authors":"Komal Jenifer Dsouza, A. Shetty, Rajasekharan Pillai K.","doi":"10.17010/ijom/2024/v54/i7/174015","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i7/174015","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"6 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141709365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-01DOI: 10.17010/ijom/2024/v54/i7/174016
Gajenderan Vijayakumar, H. Rahiman, Nishad Nawaz, N. V. Sriranga Prasad
{"title":"Perceived Intrusiveness and Digital Audience : An Empirical Approach","authors":"Gajenderan Vijayakumar, H. Rahiman, Nishad Nawaz, N. V. Sriranga Prasad","doi":"10.17010/ijom/2024/v54/i7/174016","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i7/174016","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"163 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141711469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-01DOI: 10.17010/ijom/2024/v54/i7/174014
Balgopal Singh
{"title":"Understanding Brick and Mortar Retailers’ Satisfaction and Continuous Intention of Mobile Payment Systems","authors":"Balgopal Singh","doi":"10.17010/ijom/2024/v54/i7/174014","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i7/174014","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"37 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141713145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-01DOI: 10.17010/ijom/2024/v54/i7/174017
Neha Singh, Rajeshwari Panigrahi, Rashmi Shekhar
{"title":"Fostering Digital Engagement and Customer Retention in Indian Insurance : An Empirical Study","authors":"Neha Singh, Rajeshwari Panigrahi, Rashmi Shekhar","doi":"10.17010/ijom/2024/v54/i7/174017","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i7/174017","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"110 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141708845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-01DOI: 10.17010/ijom/2024/v54/i4/173713
Tarun Kumar Soni, R. Sirohi, Divya Singh Jamwal
{"title":"The Linkage Between Marketing Intensity and Firm Performance : A Quantile Regression Approach","authors":"Tarun Kumar Soni, R. Sirohi, Divya Singh Jamwal","doi":"10.17010/ijom/2024/v54/i4/173713","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i4/173713","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"782 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140777205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-01DOI: 10.17010/ijom/2024/v54/i4/173712
Ashutosh Rai, Udit Chawla, Subrata Chattopadhyay
{"title":"Relationship Between Social Corporate Disparage, Indigent Corporate Philanthropy, Consumer Recognition Leading to Consumer Disenchantment : Assessing the Moderating Role of Gender","authors":"Ashutosh Rai, Udit Chawla, Subrata Chattopadhyay","doi":"10.17010/ijom/2024/v54/i4/173712","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i4/173712","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"97 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140791485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-01DOI: 10.17010/ijom/2024/v54/i4/173714
Shikha Bhagat, Shilpa Sarvani, M. V. Rama Prasad
{"title":"The Metamorphic Influence of Cause-Related Marketing : Empowering Consumers as Catalysts for Societal Transformation","authors":"Shikha Bhagat, Shilpa Sarvani, M. V. Rama Prasad","doi":"10.17010/ijom/2024/v54/i4/173714","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i4/173714","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"32 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140790135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-04-01DOI: 10.17010/ijom/2024/v54/i4/173711
Nisarg A. Joshi, Mruga Joshi, Sandip Trada
{"title":"A Bibliometric and Thematic Analysis of the Indian Journal of Marketing : A Study of 13 Years","authors":"Nisarg A. Joshi, Mruga Joshi, Sandip Trada","doi":"10.17010/ijom/2024/v54/i4/173711","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i4/173711","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"210 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140780333","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.17010/ijom/2024/v54/i3/171933
Chhavi Taneja, Shveta Kalra
{"title":"Antecedents of Status Consumption of Fashion Brands – The Impact of Sustainability in the Post-COVID Era","authors":"Chhavi Taneja, Shveta Kalra","doi":"10.17010/ijom/2024/v54/i3/171933","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i3/171933","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"57 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140272746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-03-01DOI: 10.17010/ijom/2024/v54/i3/170942
Pawan Kumar, Muhammad Umar Usman
{"title":"Analyzing the Application of UTAUT2 Model in Predicting the Adoption of Electronic Shopping in Nigeria","authors":"Pawan Kumar, Muhammad Umar Usman","doi":"10.17010/ijom/2024/v54/i3/170942","DOIUrl":"https://doi.org/10.17010/ijom/2024/v54/i3/170942","url":null,"abstract":"","PeriodicalId":502696,"journal":{"name":"Indian Journal of Marketing","volume":"166 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140280499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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