{"title":"A dynamic view of strategic innovation for sustainability: A longitudinal case study of a luxury fashion engineering company","authors":"Claudia Franzè, Emilio Paolucci, Chiara Ravetti","doi":"10.1111/caim.12609","DOIUrl":null,"url":null,"abstract":"<p>In this article, we study how a luxury fashion engineering company strategically introduced sustainability-oriented innovations (SOIs) over time through an in-depth longitudinal analysis of a leading Italian business-to-business (B2B) firm. We apply a strategic management perspective to this first-tier engineering manufacturer to bring new insights into how upstream firms deploy SOIs and to what effect, thus determining long-term technological choices in the industry. We observe that such innovations evolved dynamically from the process dimension to the supply chain and, lastly, to the product dimension, thereby spanning explorational, procedural and communicational practices. We find that the company sustained significant growth over a decade while implementing its sustainability transition, thanks to three elements: a broad and wide-ranging experimentation in all areas of the company, a continuous dynamic process of learning-by-doing and a commitment of the top management to prioritize new sustainable practices. The propositions developed from this case study can inform future strategic analysis and management of SOIs in other firms/industrial sectors.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"33 4","pages":"603-619"},"PeriodicalIF":3.7000,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.12609","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Creativity and Innovation Management","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/caim.12609","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
In this article, we study how a luxury fashion engineering company strategically introduced sustainability-oriented innovations (SOIs) over time through an in-depth longitudinal analysis of a leading Italian business-to-business (B2B) firm. We apply a strategic management perspective to this first-tier engineering manufacturer to bring new insights into how upstream firms deploy SOIs and to what effect, thus determining long-term technological choices in the industry. We observe that such innovations evolved dynamically from the process dimension to the supply chain and, lastly, to the product dimension, thereby spanning explorational, procedural and communicational practices. We find that the company sustained significant growth over a decade while implementing its sustainability transition, thanks to three elements: a broad and wide-ranging experimentation in all areas of the company, a continuous dynamic process of learning-by-doing and a commitment of the top management to prioritize new sustainable practices. The propositions developed from this case study can inform future strategic analysis and management of SOIs in other firms/industrial sectors.
在本文中，我们通过对一家意大利领先的企业对企业（B2B）公司进行深入的纵向分析，研究了一家豪华时装工程公司如何随着时间的推移，战略性地引入以可持续发展为导向的创新（SOIs）。我们将战略管理的视角运用到这家一线工程制造商身上，为上游企业如何部署 SOIs 以及其效果带来了新的见解，从而决定了该行业的长期技术选择。我们注意到，这些创新从流程维度到供应链维度，最后到产品维度，从而跨越了探索、程序和沟通实践。我们发现，该公司在实施可持续发展转型的十年间保持了显著的增长，这要归功于三个要素：在公司所有领域进行广泛而广泛的实验、持续不断的边做边学的动态过程以及高层管理者优先考虑新的可持续发展实践的承诺。本案例研究提出的建议可为其他公司/工业部门未来的战略分析和 SOI 管理提供借鉴。
期刊介绍：
Creativity and Innovation Management bridges the gap between the theory and practice of organizing imagination and innovation. The journal''s central consideration is how to challenge and facilitate creative potential, and how then to embed this into results-oriented innovative business development. The creativity of individuals, coupled with structured and well-managed innovation projects, creates a sound base from which organizations may operate effectively within their inter-organizational and societal environment. Today, successful operations must go hand in hand with the ability to anticipate future opportunities. Therefore, a cultural focus and inspiring leadership are as crucial to an organization''s success as efficient structural arrangements and support facilities. This is reflected in the journal''s contents: -Leadership for creativity and innovation; the behavioural side of innovation management. -Organizational structures and processes to support creativity and innovation; interconnecting creative and innovative processes. -Creativity, motivation, work environment/creative climate and organizational behaviour, creative and innovative entrepreneurship. -Deliberate development of creative and innovative skills including the use of a variety of tools such as TRIZ or CPS. -Creative professions and personalities; creative products; the relationship between creativity and humour; arts and amp; humanities side of creativity.
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